Brand Tone

professional, reliable, and service-oriented

Brand Values

• •Quality: Providing quality steel and pipe products.
• •Service: Commitment to excellent customer service, exceeding expectations, and building lasting relationships. This includes expert advice and efficient delivery.
• •Reliability: Being a dependable supplier that customers can trust. This is implied through their long history and focus on service.
• •Efficiency: The "ASAP" in their name strongly suggests a focus on speed and timely delivery ("delivering it to your door in +/- 6 hours" in Gauteng).
• •Versatility/Comprehensiveness: Offering a broad range of products and services to cater to various steel requirements, from construction to decorative applications.

Best Practices

• •Prioritize Clarity and Directness: Reflect the "ASAP" efficiency by getting straight to the point. Avoid jargon where possible, or explain it clearly. Focus on how your products/services solve customer problems.
• •Emphasize Reliability and Experience: Consistently mention the quality of materials, the company's years in business (since 1994), and your commitment to service to build trust.
• •Maintain a Professional yet Approachable Voice: While the industry is technical, the tone should still be welcoming. Use "we" to foster a sense of partnership. Ensure all communications are error-free.
• •Showcase Solutions and Versatility: Highlight the wide range of products and services (e.g., B-grade steel, laser cutting, specific types of fencing) to demonstrate that you can meet diverse customer needs. Use visuals effectively, especially for design-oriented products.
• •Incorporate "Speed" and "Priority" Keywords: Subtly weave in concepts of efficiency, quick service, and customer focus, aligning with the "ASAP" name and "Your Steel is our Priority" tagline.

Social Perception

a supplier of quality steel products and are noted for their service

Copy Examples

• •Headline: Need Steel, ASAP? We Deliver Quality and Speed. Body: At ASAP Steel & Pipe, "Your Steel is our Priority." Since 1994, we've supplied top-grade steel, pipes, and custom solutions with expert advice and delivery in as fast as 6 hours in Gauteng. Get your project moving – request a quote today!
• •Headline: Strength. Precision. Service. That's the ASAP Steel Promise. Body: From robust structural steel to intricate laser-cut designs, ASAP Steel & Pipe provides the materials and services you need. We offer guillotining, plasma cutting, and more to meet your exact specifications. Partner with us for reliability.
• •Headline: Don't Let Steel Supply Slow You Down. Choose ASAP. Body: Time is critical. ASAP Steel & Pipe ensures you get the right steel, right when you need it. Explore our extensive range of tubing, fencing, roofing, and more. Quality products, delivered efficiently.
• •Headline: Your Project Deserves the Best. We Provide It. Body: For quality steel, expert fabrication, and service that exceeds expectations, look no further than ASAP Steel & Pipe. We're committed to building lasting relationships by delivering exceptional performance on every order.
• •Headline: Transform Your Space with Custom Laser-Cut Steel. Body: Beyond construction, ASAP Steel & Pipe offers stunning laser-cut steel products for wall art, gates, and decor. Bring your vision to life with our precision and your unique style. Explore the possibilities!