Brand Tone

Professional & Authoritative, Supportive & Encouraging, Aspirational & Career-Focused, Clear & Accessible, Community-Oriented

Brand Values

• •Excellence in Education
• •Student Success
• •Expertise & Authority
• •Support & Guidance
• •Accessibility & Affordability (implied)
• •Integrity & Professionalism

Best Practices

• •Develop a Brand Voice Chart: Create a document that outlines the key characteristics of your brand voice (e.g., "Professional but not stiff," "Encouraging but not overly casual," "Authoritative but approachable"). Include "do's and don'ts" for specific word choices or phrasing.
• •Know Your Audience Deeply: Understand the aspirations, challenges, and language of students pursuing professional qualifications. Tailor your copy to resonate with their needs and motivations, always keeping their career goals in mind.
• •Maintain a Consistent Level of Formality: While being supportive, avoid overly casual slang or jargon that might undermine the professional nature of the qualifications being taught. Strive for clarity and professionalism in all communications.
• •Focus on Benefits and Solutions: Frame your copy around how ASAN Academy's courses and publications solve student problems (e.g., exam difficulty, lack of clear guidance) and help them achieve their desired outcomes (e.g., passing exams, career advancement).
• •Train and Align Your Team: Ensure that anyone creating content for the brand (social media managers, course creators, customer support) understands and can consistently apply the defined brand tone. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Positive: ASAN Academy (and by extension, its publication arm) is generally perceived positively by its target audience (students pursuing professional accounting and finance qualifications). Reliable Resource: Students see them as a trustworthy provider of quality study materials and tuition. Helpful Community: The social media engagement fosters a sense of community and support among students. Effective Tutors: Instructors are often highlighted as a key strength.

Copy Examples

• •Ace your ACCA exams with ASAN Academy. Our expert-led courses, comprehensive study materials, and personalized support are designed to guide you to success. Start building your future in finance today.
• •Struggling with ACCA F7 consolidation? 🤔 Break it down! Start with the basic principles, then practice, practice, practice with our tailored question bank. You've got this! #ACCA #StudyTips #ASANAcademy
• •Welcome to the ASAN Academy family! We're thrilled to have you on board. Get ready to embark on your ACCA journey with our expert tutors and a supportive community of fellow students. Your success story starts now!
• •Introducing our new 'Ultimate ACCA SBL Revision Kit'! Packed with condensed notes, exam-focused questions, and insights from top tutors, this is the essential resource to conquer your Strategic Business Leader paper. Order yours from asanpublications.myshopify.com and invest in your success.
• •Meet Sarah, who just cleared her final ACCA papers with ASAN Academy! 'The tutors were incredible, and the mock exams gave me the confidence I needed.' - Sarah P. Ready to write your own success story? Join ASAN Academy. #ACCASuccess #StudentSpotlight #FutureCFO