Brand Tone

Sophisticated & Curated, Conscious & Ethical, Appreciative of Craftsmanship & Quality, Personal & Inspiring, Welcoming & Community-Oriented

Brand Values

• •Sustainability & Ethical Production
• •Quality & Durability
• •Design & Aesthetics
• •Craftsmanship & Authenticity
• •Meaningful Consumption & Slow Living
• •Customer Connection & Personal Service

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in keywords and phrases that reflect your core values, such as "sustainable," "handcrafted," "timeless," "quality," "ethically made," and "thoughtfully curated."
• •Emphasize Storytelling: Go beyond product features. Share the stories behind the products, the artisans, or the inspiration. This fosters a deeper connection and highlights authenticity.
• •Maintain a Sophisticated yet Accessible Voice: Use clear, elegant language that appeals to a discerning audience but remains welcoming and understandable. Avoid overly casual slang or overly technical jargon.
• •Focus on the "Why" and the "Feeling": Communicate not just what the product is, but why it matters and how it can enhance the customer's life or align with their values (e.g., bringing joy, promoting mindful living, supporting artisans).
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the brand's visual identity (e.g., the minimalist, natural aesthetic of Instagram photos). This creates a cohesive and immersive brand experience.

Social Perception

Highly Regarded for Curation and Quality, Seen as an Ethical and Sustainable Choice, Inspiring and Aesthetically Pleasing, A Destination with a Soul, Positive Customer Experience

Copy Examples

• •Instagram Post (Image: Beautifully crafted ceramic mug): Begin your day with intention. Our curated collection of handcrafted ceramics brings a touch of soulful artistry to your daily rituals. Discover pieces designed to last, and to be cherished. #ASANDRIStudio #TimelessDesign #SustainableLiving #ZurichShopping
• •Website Product Description (For a Japanese stationery item): Experience the quiet elegance of traditional Japanese craftsmanship. Each [Product Name] is a testament to meticulous design and quality materials, inviting you to find joy in the simple act of writing. Ethically sourced, thoughtfully made.
• •Facebook Ad (Targeting ethically conscious consumers): More than just objects, our pieces tell a story. At ASANDRI STUDIO, we believe in the beauty of sustainability and the power of handcrafted design. Explore our collection of eco-responsible lifestyle goods and invest in quality that endures. Visit us in Zurich or shop online. #ConsciousConsumption #EthicalLuxury #HandcraftedGoodness
• •Newsletter Snippet (Theme: Finding Beauty in the Everyday): This week, we're inspired by the subtle beauty that surrounds us. ASANDRI STUDIO invites you to rediscover joy in the everyday with thoughtfully curated items that blend functionality with timeless aesthetics. Because life is a journey, best travelled with intention and soul.
• •About Us Page Excerpt: ASANDRI STUDIO is more than a store; it's a philosophy. Founded on a deep respect for craftsmanship, sustainable practices, and the enduring power of good design, we curate lifestyle goods that enrich your daily life and connect you to the stories of their makers. We believe in quality over quantity, and in pieces that become more precious with time.