Tono de Marca

Elegant, Aspirational, and Intimate

Valores de Marca

• •Timelessness & Longevity
• •Sustainability and Ethical Production
• •Feminine Empowerment
• •Craftsmanship and Quality

Mejores Prácticas

• •Lead with "The Why": Always connect the product back to the brand's core values. Don't just sell a dress; sell "timelessness," "empowerment," and "sustainability." Start with the story or the feeling, then introduce the product as the vehicle for that feeling.
• •Maintain an "Elegant & Intimate" Lexicon: Create a word bank of on-brand terms (e.g., silhouette, fluid, refined, texture, empower, grace, intimate, conscious) and off-brand terms (e.g., cheap, hot, trendy, on sale, buy now). Use this to ensure all copy, from product descriptions to social media captions, shares a consistent voice.
• •Use Storytelling to Justify Price: As a premium, handmade brand, the price point is higher than fast fashion. Use copywriting to tell the story of the craftsmanship, the sustainable sourcing, or the design inspiration. This builds perceived value and helps customers understand and appreciate the investment they are making.
• •Balance Aspiration with Accessibility: While the brand image is aspirational, the copy should feel personal and welcoming. Use "you" and "your" to speak directly to the customer. On platforms like TikTok, adopt a slightly more casual, behind-the-scenes tone to make the brand feel more human and accessible without sacrificing its core elegance.
• •Emphasize Scarcity Through Process, Not Pressure: Instead of "Limited Time Offer!", use copy that highlights the nature of your production. Phrases like "Handmade in small batches," "A unique piece from our Re-Work collection," or "Made-to-order, just for you" create a sense of exclusivity and desirability that aligns with the brand's slow fashion values.

Percepción Social

Perceived as a high-quality, niche label for those interested in slow fashion, unique design, and sustainability. Customers likely see the brand as an investment in well-made, authentic pieces. The brand needs to carefully manage its online reputation to avoid confusion with similarly named entities, ensuring the customer experience consistently matches its high-end, personal image.

Ejemplos de Copy

• •Art in motion. The Florence Gown was designed not just to be worn, but to be experienced. Each detail, from the hand-pleated fabric to the fluid silhouette, is a celebration of timeless grace and the power of feminine energy. A piece to treasure for years to come. #AsaFields #SlowFashion #TimelessElegance
• •Made to Last, Designed to Empower. Discover our collection of handmade, timeless garments, crafted with sustainable materials to honor your intimate sense of self.
• •A New Beginning: Introducing the Equinox Collection. Inside: discover pieces inspired by balance, strength, and delicate details.
• •One top, endless stories. The Marlowe Top styled for boardroom, brunch, and beyond. Which look is your favorite? ✨ #SustainableStyle #HandmadeFashion #OutfitInspo #90sFashion
• •Tired of Fast Fashion? Invest in Forever. At Asa Fields, we create made-to-order garments that blend 90s-inspired minimalism with modern sophistication. Each piece is handmade in Australia from sustainable and reworked textiles, because true style should never come at the expense of our planet. Explore the difference of slow fashion. Shop Consciously