Brand Tone

Caring, Empathetic, Authentic, Handmade, Natural, Soothing, Informative

Brand Values

• •Natural Wellness
• •Quality Craftsmanship
• •Local Sourcing & Community
• •Empathy and Care
• •Authenticity
• •Customer Focus

Best Practices

• •Emphasize the handmade nature of the products.
• •Highlight the use of locally sourced ingredients, particularly South Australian wheat.
• •Use gentle and soothing language to convey comfort and pain relief.
• •Incorporate testimonials that showcase customer satisfaction and the effectiveness of the products.
• •Maintain transparency about the brand's story and the founder's personal connection to the products.

Social Perception

A caring and trustworthy small business that provides high-quality, beautifully crafted, and effective pain relief products made with genuine care and attention to detail.

Copy Examples

• •Handmade in South Australia with 100% locally grown wheat.
• •Experience the gentle warmth and soothing relief of our handcrafted wheat bags.
• •Crafted with care and attention to detail, designed for your ultimate comfort.
• •Discover a natural alternative for pain relief, inspired by personal experience.
• •Join our community of customers who value quality, craftsmanship, and genuine care.