Brand Tone

Aspirational, Trendy, Empowering, Expressive, Playful & Positive, Direct & Informative

Brand Values

• •Style & Trendiness
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Accessibility/Affordability
• •Modernity & Timelessness
• •Sustainability
• •Customer Focus

Best Practices

• •Be Authentic and Transparent: Highlight handmade aspects and sustainable packaging.
• •Ensure claims are consistently met to build trust, especially given mixed external reviews regarding quality/service.
• •Maintain Consistency Across All Channels: Align the tone in product descriptions with social media posts, email marketing, and customer service interactions.
• •Listen and Adapt: Monitor customer reviews and social media comments to understand how your brand is perceived and how your tone resonates.
• •Emphasize 'eleganza accessibile' (accessible elegance) in your copywriting, showcasing affordability without compromising style.

Social Perception

Trendy jewelry provider, discoverable via social media, with generally positive website reviews, but some concerns about product quality and customer service on external review sites.

Copy Examples

• •Esprimi il tuo stile con eleganza accessibile (Express your style with accessible elegance).
• •Happy Vibes 'Summer edition' necklace.
• •Fashion lover for chic and trendy jewelry.
• •Summer, let's get it on! ✨#ShineBright
• •Discover our handmade sterling silver earrings, plated in 18kt gold and nickel-free.