Brand Tone

Cool, Trendy, Conscious, Ethical, Youthful, Energetic, Approachable, Authentic, Passionate

Brand Values

• •Sustainability: Use of vegan, recycled, and bio-based materials (like corn leather and PET).
• •Ethical Production: Emphasizing "Made in Spain" and a close relationship with their producer.
• •Community: Aiming to build a community around independent music and sustainable fashion.
• •Authenticity & "Good Vibes": Being "perfectly imperfect" and focusing on radiating positivity.
• •Quality & Timeless Design: Intending to create quality sneakers with a timeless aesthetic.

Best Practices

• •Embrace Imperfection and Authenticity: Use relatable language; don't be afraid to be playful or admit you're always striving to be better, rather than claiming perfection (e.g., "We suck at being perfect. We're better at making things better").
• •Connect with Music & Creativity: Integrate references to music, artists, and the creative scene. Use energetic and vibrant language that evokes a sense of rhythm and movement.
• •Highlight Sustainability Naturally: Weave in the eco-friendly and ethical aspects as a core part of the product's coolness and desirability, not just a secondary feature. Be specific about materials (e.g., "vegan corn leather," "recycled PET").
• •Maintain a "Cool & Conscious" Vibe: Balance trendy, youthful language with a sincere commitment to ethical values. Avoid overly technical jargon when discussing sustainability; keep it accessible and aspirational.
• •Foster Community: Use inclusive language ("we," "us," "join the movement") and create copy that invites interaction and shared passion for music and sustainable living.

Social Perception

Stylish, modern, and ethically conscious sneaker brand, connected to music and support for emerging artists, transparent regarding materials and production.

Copy Examples

• •Step into the beat. Rock ARZE. Sustainable style that moves with you. #ArzeBrand #VeganKicks #MusicLovers
• •Not just sneakers, they're a statement. Ethically crafted in Spain from plants and recycled vibes. Walk your talk. #Arze #SustainableFashion #CoolAndConscious
• •Perfectly imperfect. Just like your favorite indie track. ARZE: eco-vegan sneakers for those who vibe differently. #ArzeVibes #MadeInSpain #EthicalStyle
• •From the studio to the street, ARZE keeps your footprint light and your style on point. Discover sneakers made better. #ArzeBrand #EcoVegan #EmergingArtists
• •Good for your soles, good for the soul. ARZE connects sustainable kicks with fresh creative beats. Join the movement. #Arze #ConsciousCool #VeganSneakers