Brand Tone

Innovative, Tech-Savvy, User-Focused, Supportive, Value-Driven, Accessible, Enthusiastic, Passionate, Direct, and Informative

Brand Values

• •Innovation
• •Quality & Performance
• •Value for Money
• •Customer-Centricity
• •Simplicity and Ease of Use
• •Versatility

Best Practices

• •Prioritize "Value Innovation": Always highlight the combination of advanced features/technology *and* affordability. Don't just list specs; explain the benefit to the user in terms of better sound, ease of use, or cost-effectiveness.
• •Speak the User's Language (Tech-Informed but Accessible): While the target audience is often tech-savvy or interested in audio, avoid overly obscure jargon unless clearly explained. Balance technical terms (like "lossless," "aptX HD," "ESS DAC") with clear benefits ("hear every detail," "studio-quality wireless sound," "pristine audio conversion").
• •Foster Community and Empowerment: Use inclusive language. Encourage users to share their setups, DIY projects, and experiences. Frame products as tools that empower users to achieve their audio goals.
• •Be Direct and Benefit-Oriented: Clearly state what the product does and how it solves a user's problem or enhances their listening experience. Focus on the "why" behind the features. For instance, instead of just "Multi-room capable," try "Fill every room with perfectly synchronized music, easily controlled from one app."
• •Maintain an Enthusiastic and Supportive Voice: Convey a genuine passion for audio and a commitment to helping customers. When addressing potential issues or questions, be helpful and solution-oriented, reflecting the brand's stated commitment to customer satisfaction.

Social Perception

Positive for Value and Features, Good for Specific Use Cases, DIY Community Appreciation, Mixed Audiophile Reception, Improving Software Experience, Reliable and Well-Built for the Price.

Copy Examples

• •Headline: Stream Without Limits. Sound Without Compromise. Body: Unlock whole-home audio that’s easy on your ears *and* your wallet. Arylic delivers innovative wireless amplifiers and streamers packed with the tech you crave, at a price you’ll love. Effortless setup, endless music.
• •Headline: Your Music, Your Way. Everywhere. Body: From DIY audio dreams to instant multi-room sound, Arylic empowers you. Our versatile range of preamps, amps, and boards are designed by audio experts who believe everyone deserves high-fidelity streaming. Join the Arylic community and build the sound system you’ve always wanted.
• •Headline: Big Sound, Small Footprint, Smart Price. Body: Don’t let bulky, overpriced gear dim your audio passion. Arylic’s compact yet powerful solutions deliver crystal-clear, lossless audio throughout your home. Experience the future of sound with our intuitive tech and user-focused design.
• •Headline: Obsessed with Audio? So Are We. Body: That’s why we packed our Arylic streamers and amps with features like Wi-Fi, AirPlay 2, Bluetooth 5.2, and high-quality DACs. Get ready for immersive sound that’s simple to control and surprisingly affordable. We listen to our users, so you can just listen to your music.
• •Headline: DIYers & Music Lovers, Meet Your Match. Body: Arylic offers the building blocks for your ultimate audio setup. Our DIY boards and versatile streaming amplifiers give you the power and flexibility to create a truly personalized, high-performance sound experience without breaking the bank. What will you create?