Brand Tone

passionate, approachable, and community-focused

Brand Values

• •Sustainability
• •Accessibility and Affordability
• •Community
• •Education
• •Family-Oriented

Best Practices

• •Always Lead with Your "Why": Start with the mission. Remind your audience that you're a family-driven brand passionate about reducing waste for future generations. This personal story is your strongest asset.
• •Use "We" and "You" to Foster Community: Frame your messaging as a collaborative effort. Use inclusive language like "Let's," "Together," and "Our community" to make customers feel like partners in the mission.
• •Keep it Simple and Encouraging: Avoid jargon or an overly preachy tone. The goal is to make sustainability feel achievable and positive. Use upbeat and encouraging language that celebrates small steps and progress.
• •Be Personable and Approachable: Let the founders' personalities shine through. Share behind-the-scenes content, ask questions, and respond to comments and messages in a friendly, conversational manner, just as you would at a local market.
• •Focus on the Dual Benefit: Consistently highlight the two main advantages: environmental responsibility and affordability. Reinforce the message that choosing Arundel Refillery is a smart choice for both the planet and their personal finances.

Social Perception

The public perception of Arundel Refillery is positive, viewing it as a valuable local resource for sustainable living. The brand is seen as authentic and mission-driven. Customer engagement and online discussions suggest that people who interact with the brand appreciate its commitment to the environment and its community-first approach. The business model aligns with a growing consumer trend towards sustainability and supporting small, local businesses. News mentions of other refilleries highlight the positive community impact and the growing demand for such stores, which reflects well on Arundel Refillery's purpose and likely reception.

Copy Examples

• •Clean home, clear conscience. ✨ Every refill is a win for your wallet and the planet. We make it easy and affordable to switch to a zero-waste routine, one bottle at a time. What are you refilling this week? #ArundelRefillery #ZeroWaste #Sustainability #EcoFriendlyHome
• •Your Family Deserves a Greener Future. Like you, we started our journey for our kids. Arundel Refillery was born from a simple idea: to make eco-friendly choices accessible for every family. Refill your everyday essentials with us and help reduce plastic waste in our community. Shop online for delivery or find us at the next local market!
• •Refill. Reuse. Rejoice. Join the refill revolution! High-quality, eco-friendly home and body products that are kind to the earth and your budget. Making sustainability simple for our Maryland community.
• •Psst... Your Laundry Detergent is Running Low! Ready for a refill? Let's keep the good, clean vibes going. Check out our market schedule for the week or place an order for convenient home delivery. Plus, see our new favorite eco-friendly sponges!
• •Tired of Plastic Waste? We are too. Arundel Refillery is your local solution for a plastic-free life. Bring your own containers and refill on everything from dish soap to shampoo. Let's build a cleaner community together. Visit us at arundelrefillery.com to learn more.