Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Passionate & Enthusiastic, Professional & Efficient, Traditional & Established

Brand Values

• •Quality
• •Expertise & Advice
• •Customer Service
• •Working with Nature/Sustainability
• •Wide Selection

Best Practices

• •Educate, Don't Just Sell: Focus content on sharing knowledge, tips, and advice about plant care, selection, and garden design. This reinforces the "expert" and "helpful" aspects of the brand.
• •Use Warm and Welcoming Language: Employ friendly, approachable, and enthusiastic wording in all communications, from website copy to social media posts and email responses. Avoid overly technical jargon unless explaining it clearly.
• •Showcase Expertise Through Storytelling: Share stories about the plants, their origins (e.g., handpicked stock from Spain), the team's experience, or successful garden projects. This makes expertise more engaging.
• •Highlight Values Consistently: Weave in mentions of quality, sustainability (like zero-carbon delivery and natural pest control), and customer satisfaction in marketing materials and "About Us" sections.
• •Engage Authentically: Respond to comments and reviews on social media and review sites in a consistently friendly, helpful, and professional manner, addressing both positive and any negative feedback constructively.

Social Perception

Highly Recommended, Knowledgeable & Helpful Staff, High-Quality Plants, Excellent Service, Beautiful Place, Community Involvement

Copy Examples

• •Headline: Find the Perfect Green Addition for Your Garden Oasis. Body: At Arundel Arboretum, we don't just sell plants; we cultivate beauty and share our passion. With over 40 years of expertise, our friendly team is here to help you select the ideal trees and shrubs that will thrive in your space. Visit us and let's grow something wonderful together! Call to Action: Explore Our Collections | Get Expert Advice
• •Headline: Quality Trees, Expertly Grown, Delivered to Your Door. Body: Discover West Sussex's largest selection of premium, British-grown trees. From majestic ornamentals to practical screening, our knowledgeable staff will guide you. Plus, enjoy our zero-carbon delivery service for a greener garden in every way. Call to Action: Shop Trees Now | Learn About Our Eco-Delivery
• •Headline: Your Vision, Our Expertise: Creating Your Dream Garden. Body: Not sure where to start? Our on-site visit and garden design services are tailored to your needs. Let our passionate horticulturalists help you transform your garden with high-quality plants and personalized advice that stands the test of time. Call to Action: Book a Site Visit | Be Inspired
• •Headline: More Than Just a Nursery – It's an Experience. Body: Wander through our beautiful grounds, discover an unparalleled variety of plants, and chat with our experts who genuinely love to share their knowledge. Arundel Arboretum: where quality plants and friendly advice flourish. Call to Action: Plan Your Visit | See What's New
• •Headline: Invest in Your Garden's Future with Confidence. Body: We're proud of the quality of our plants and the service we provide. That's why our trees come with a 3-month guarantee. Our team is dedicated to helping you make the right choice, ensuring your garden brings you joy for years to come. Call to Action: Browse Our Guaranteed Trees | Ask Our Experts