Brand Tone

Aspirational and Artistically Inspired

Brand Values

• •Creativity and Artistry
• •Quality and Craftsmanship
• •Customer-Centricity
• •Affordable Luxury
• •Social and Environmental Responsibility

Best Practices

• •Lead with Emotion and Artistry: Always frame the brand's narrative around creativity, self-expression, and "wearable art." Use words like "inspired," "crafted," "unique," and "timeless" to reinforce the brand's core identity.
• •Emphasize "Affordable Luxury": Consistently communicate the value proposition. Pair aspirational language ("luxury," "elegance") with accessible terms ("affordable," "versatile," "for every occasion") to attract the target audience.
• •Tell the Founder's Story: Leverage the story of Antara Ganguly, a "designer at heart." Sharing her vision and passion adds a layer of authenticity and human connection that resonates with customers.
• •Incorporate Social Responsibility: Briefly mention the commitment to ethical and environmental responsibility in "About Us" sections and occasional social media posts to build trust and appeal to conscious consumers.
• •Encourage and Showcase Customer Stories: Actively solicit reviews and user-generated content. Feature customer photos and testimonials in marketing materials, reinforcing the tagline "turn your feelings into fashion" by showing real people doing just that.

Social Perception

Generally positive, viewed as a reliable and contemporary fashion choice offering beauty and quality, though brand recognition and the volume of online reviews are still limited.

Copy Examples

• •Wearable Art, Redefined. Discover our new collection where timeless elegance meets contemporary design. Shop affordable luxury crafted for your self-expression.
• •It's more than a dress; it's a feeling. Introducing the 'Elora' midi—designed to move with you and turn your confidence into fashion. Every stitch tells a story of artistry and passion. How would you style it? #ArtyskaFashion #WearableArt #AffordableLuxury #TimelessStyle
• •Don't Just Follow Trends. Set Them. Tired of the ordinary? Artyska offers unique, high-quality fashion that lets you express your true self. Founded on a passion for craftsmanship and creativity, we make luxury accessible. Get 15% off your first order and discover your new favorite piece! Shop Now
• •Experience the perfect blend of comfort and artistry with our Embroidered Linen Blouse. Meticulously crafted from lightweight linen, this piece features delicate embroidery that adds a touch of timeless sophistication. Its relaxed fit makes it a versatile staple for any occasion, from a casual brunch to an elegant evening out. This isn't just a blouse—it's a statement of effortless style.
• •Your Wardrobe's Next Masterpiece Is Here ✨