Brand Tone

Playful, Creative, and Eco-Conscious

Brand Values

• •Sustainability and Ethical Production
• •Self-Expression and Individuality
• •Quality and Durability
• •Creativity and Artistry

Best Practices

• •Always Blend Style with Substance
• •Develop a "Creative & Conscious" Vocabulary
• •Adopt a Playful and Slightly Quirky Tone
• •Lead with the Art, Follow with the Heart
• •Ensure Visuals and Copy are in Sync

Social Perception

ArtyKoala is perceived as a niche, modern e-commerce brand that appeals to consumers who prioritize both unique design and environmental responsibility. It has a generally neutral-to-positive public perception, particularly among a youthful, trend-aware demographic.

Copy Examples

• •Some love stories are written in the stars. Ours are printed on 100% organic cotton. Embrace your dark side with a tee that's as unique as your love. #ArtyKoala #EcoFriendlyFashion #GraphicTee #LoveYouToTheDarkside
• •Wear Your Art. Save the Planet. Every ArtyKoala design is crafted with eco-conscious materials, so you can express your style without compromising your values.
• •Heads up! New wearable art just dropped. 🎨
• •Tired of blending in? Your style is your story. Tell it with ArtyKoala's unique, artist-designed graphic tees and hoodies. Made sustainably, so you can look good and feel good about it. Shop now and express yourself!
• •Meet your new favorite everything-bag. Our 'Floral Koala' tote is more than just a pretty design—it's a statement. Made from GOTS certified 100% organic cotton, it’s durable enough for your groceries, stylish enough for your weekend plans, and strong enough to help fight plastic waste. Carry your essentials and your values, all in one.