Brand Tone

Authentic, Passionate, and Stylish. The brand’s communication is rooted in its genuine origin story of starting in a home kitchen, which fosters a sense of authenticity and passion. The language is confident and stylish, positioning its products not merely as accessories but as extensions of one's identity. The overall tone is approachable and community-focused, yet sophisticated, avoiding overly casual slang while remaining warm and inspiring.

Brand Values

• •Authenticity and Self-Expression
• •Quality and Craftsmanship
• •Sustainability and Social Responsibility
• •Community
• •Fairness and Transparency

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of authenticity and self-expression. Frame copy around the idea that these glasses are a tool for the customer to express their true selves, not just to see better.
• •Tell the Origin Story: Regularly incorporate elements of the brand's humble beginnings—"started in a kitchen," "sculpting wood by hand." This reinforces authenticity and passion, distinguishing Artyeto from larger, impersonal corporations.
• •Balance Aspiration with Approachability: Use sophisticated and confident language ("premium," "design," "identity"), but keep the tone warm and inviting. Use phrases like "Join our community" or ask questions in captions to foster a direct and personal connection with the audience.
• •Emphasize Quality and Consciousness: Consistently mention the premium materials (biodegradable acetate), the craftsmanship (hand-designed), and the social commitment (supporting ABCD Nossa Casa). This adds depth to the brand and appeals to consumers who value quality and purpose.
• •Let the Visuals Reflect the Tone: Ensure all photography and videography are clean, stylish, and professional. The visuals should feel both artistic and authentic, matching the brand's tone of a design-focused, trustworthy studio. Use real people and user-generated content to enhance the sense of community.

Social Perception

The public perceives Artyeto as a high-quality, trustworthy, and stylish Brazilian eyewear brand. It is seen as an aspirational yet accessible company that combines modern design with a compelling, authentic story. The strong positive reviews and lack of major complaints indicate a reputation for reliability in both product and service. The brand is viewed as a creator of unique, durable pieces that allow for personal expression, rather than just a seller of mass-produced goods.

Copy Examples

• •Your style is your signature. Our new Rael frame is the punctuation mark. Designed for those who see the world differently and aren't afraid to show it. Ready to make your statement? Discover the collection via the link in our bio. #Artyeto #FrameYourAttitude #DesignAutêntico
• •More Than Glasses. An Extension of You. Hand-designed with passion, crafted from premium acetate. Discover the pair that tells your story. [Shop New Arrivals]
• •A new perspective is waiting for you, [Customer Name]. A look at our latest designs, inspired by art, nature, and you.
• •Don’t Just Follow Trends. Set Your Own. At Artyeto, we believe glasses are a form of self-expression. Born in a kitchen and now a benchmark in design, our pieces are made for the bold. With biodegradable acetate and a 12-month warranty, your style is secure. Find your perfect frame today. Shop Now
• •From scratch. With passion. For you. This is how your Artyeto is born. ✨ #HandmadeWithLove #EyewearDesign #ArtyetoStory #Craftsmanship