Brand Tone

Authentic, Appreciative & Respectful, Informative & Story-driven, Passionate, Warm & Inviting

Brand Values

• •Authenticity
• •Artisan Support & Empowerment
• •Cultural Preservation
• •Quality Craftsmanship
• •Customer Connection
• •Ethical Sourcing

Best Practices

• •Emphasize Storytelling: Always look for the story behind the product, the artisan, or the craft. Use narrative to connect emotionally with the audience.
• •Use Authentic & Respectful Language: Speak with genuine appreciation for Indian culture and craftsmanship. Avoid clichés or overly exoticized language. Be descriptive and specific about art forms, materials, and origins.
• •Highlight the "Handmade" Aspect Positively: Frame the uniqueness and minor variations in handmade items as a sign of authenticity and individuality, not as flaws.
• •Educate and Inform: Share knowledge about the cultural significance, the making process, and the heritage of the crafts. This adds value beyond the product itself.
• •Maintain a Warm and Passionate Voice: Let the genuine love for Indian art and the mission to support artisans shine through in all communications. Be inviting and build a community around shared values.

Social Perception

A niche provider of unique and authentic Indian handicrafts; a culturally rich brand that offers more than just products; it offers a piece of Indian heritage; supportive of artisans, which resonates positively with ethically conscious consumers; a source for distinctive home decor and gifts that stand out from mass-produced items; visually appealing, especially on platforms like Instagram and Pinterest.

Copy Examples

• •Discover the soul of India in every thread, every carving. Our [Product Name] isn't just made; it's dreamed, crafted, and brought to life by skilled artisans carrying generations of tradition. Bring home more than decor; bring home a story. #ArtyCraftz #HandmadeHeritage #IndianArtisans
• •At ArtyCraftz, we journey through the heart of India to bring you authentic, handcrafted treasures. Each piece tells the story of its maker and the rich culture it comes from. We're passionate about preserving artistry and empowering the hands that create. Explore the vibrant spirit of India with us.
• •Dear [Customer Name], Step into a world where tradition meets artistry. This week, we're shining a light on the intricate Meenakari work from Rajasthan, a testament to the enduring skill of our partner artisans. Discover pieces that carry history and a maker's passion, ready to add a unique touch to your home.
• •Hand-painted by master artisans in [Region, India], this [Product Name] showcases the [Specific Art Form] technique, a skill passed down through centuries. By choosing this piece, you're not only acquiring a beautiful object but also supporting the continuation of a precious cultural legacy.
• •Meet [Artisan's Name], the incredible hands and heart behind our latest collection of [Product Type]. For [X] years, [he/she/they] has been perfecting the art of [Specific Craft], a tradition learned from [his/her/their] elders. Your support for ArtyCraftz directly empowers artisans like [Artisan's Name] to thrive. #SupportArtisans #Craftsmanship #ArtyCraftzStory