Brand Tone

Authentic, Whimsical, and Heartfelt

Brand Values

• •Creativity and Artistry
• •Personal Connection and Customization
• •Resilience and Passion
• •Community and Local Support
• •Quality

Best Practices

• •Always Lead with the "Why": Start with the personal story and passion. Remind the audience that every design comes from a real artist's journey. Use "I" and "my" to maintain the personal connection, such as "my original watercolour paintings" or "my passion for..."
• •Emphasize "Handmade" and "Original Art": Consistently use terms like "original watercolour," "hand-illustrated," "from my studio," and "artist-led" to differentiate from competitors and reinforce the value of the craftsmanship.
• •Use Whimsical and Evocative Language: Employ words that reflect the design style —such as "charming," "quirky," "playful," "heartfelt," and "whimsical" —in product descriptions and social media captions to create a cohesive brand world.
• •Incorporate the Community Angle: Regularly mention the local markets, the Kent community, and the broader "small business" family. This grounds the brand and makes customers feel like they are part of a supportive ecosystem.
• •Keep it Simple and Heartfelt: The tone is not overly corporate or complex. The language should remain approachable, friendly, and sincere. Focus on the emotion behind the product—sending love, celebrating a moment, or offering comfort.

Social Perception

Overwhelmingly positive; products are perceived as high-quality, beautiful, trustworthy, and unique, coming from an authentic, artist-led small business.

Copy Examples

• •From my little greenhouse studio to your home. 🌱✨ Introducing our new botanical collection, inspired by my lifelong love for all things that grow. Each card starts with a watercolour painting and a whole lot of heart. Perfect for sending a little note of sunshine. #ArtyBeeDesigns #WatercolourArt #BotanicalIllustration #HandmadeWithLove
• •Make it more than just a card. Make it a memory. Add a name, a date, or a special inside joke to (almost) any design in our shop. Your words, my art. Let's create something truly one-of-a-kind together. #PersonalisedGifts #JustForYou #ThoughtfulGiving
• •Market mornings are my favourite! ☀️ Come say hi at Shipbourne Market today until 2 pm. So grateful for this amazing community and every single person who stops by to support my dream. Your support means the world! ❤️ #FarmersMarket #KentBusiness #ShopLocalUK #SmallBusinessOwner
• •A little whimsy for your wonderful dad! Our Father's Day collection is here, filled with quirky illustrations and heartfelt fun. From garden-loving dads to DIY champions, find the perfect hand-painted card to make him smile. As always, each one is printed on beautiful, high-quality cardstock. #FathersDayCard #HandmadeCard #SupportSmall
• •Subject: A card that keeps on giving! 🌸 Don't just send a message, send an experience. Our special Seeded Collection cards each come with a mini packet of seeds, letting your thoughtful gesture bloom into beautiful flowers. It's our little way of spreading joy, one seed at a time. #EcoFriendlyGifts #GreetingCards #SpreadJoy