Brand Tone

Approachable & Welcoming, Knowledgeable & Passionate, Professional & Established, Supportive (of Artists & Community), Appreciative & Respectful

Brand Values

• •Accessibility of Art
• •Support for Canadian Artists
• •Quality & Craftsmanship
• •Customer Connection & Service
• •Community Engagement
• •Passion for Art

Best Practices

• •Always Prioritize a Welcoming and Approachable Voice: Avoid overly academic or exclusive jargon. Use clear, friendly language that invites engagement and makes everyone feel comfortable, regardless of their art knowledge.
• •Highlight Artist Stories and Inspirations: Connect the audience with the human element behind the art. Sharing artists' narratives, techniques, and motivations adds depth and aligns with the value of supporting Canadian talent.
• •Emphasize Passion and Knowledge, Not Just Sales: While the goal is to sell art, the copy should lead with a genuine love for art and a desire to share its beauty and significance. Offer insights and information freely.
• •Maintain Professionalism in Service Descriptions: When talking about consultations, framing, or installation, ensure the language reflects reliability, expertise, and the high quality of service provided.
• •Create a Tone Guide: Develop a simple internal guide outlining key tone attributes (e.g., "Welcoming," "Knowledgeable," "Supportive," "Professional," "Passionate") with examples of do's and don'ts for all team members who create content. This ensures consistency across all platforms and communications.

Social Perception

Respected & Reputable, Helpful & Friendly, High-Quality Collection, Good for both new buyers and seasoned collectors, Community-Focused

Copy Examples

• •Instagram Post (New Arrival): Step into a world of vibrant colour and emotion with this stunning new piece by [Artist's Name], 'Artwork Title'. [Artist's Name] masterfully captures [theme/subject] using [medium]. We believe art should spark joy and conversation – and this piece does exactly that. Visit us this week and experience it in person. Our doors are open, and our team is here to share the story behind the art. #ArtWorksGallery #VancouverArt #ContemporaryArt #CanadianArtist #[ArtistName] #NewArrival
• •Facebook Post (Exhibition Announcement): Get ready, Vancouver! We're thrilled to announce our upcoming exhibition, '[Exhibition Title],' featuring the evocative works of [Artist 1 Name] and [Artist 2 Name]. Join us for an opening reception on [Date] at [Time] to celebrate these incredible Canadian talents and explore diverse perspectives in contemporary art. At Art Works, we're passionate about connecting you with art that inspires. All are welcome! #ArtExhibition #VancouverEvents #SupportCanadianArt #ContemporaryPainting #ArtGallery
• •Website Homepage Snippet (About Us section): For over 30 years, Art Works Gallery has been a welcoming space in Vancouver to discover exceptional contemporary Canadian art. We're more than just a gallery; we're passionate consultants dedicated to helping you find art that resonates, whether you're starting your collection or seeking that perfect statement piece. Explore our curated selection and experience the transformative power of art in a relaxed, friendly atmosphere.
• •Email Newsletter Excerpt (Artist Spotlight): This month, we're shining a light on the incredible [Artist's Name], whose unique approach to [medium/style] tells compelling stories of [theme]. We've proudly represented [Artist's Name] for [Number] years and continue to be amazed by their evolution. Discover their latest collection on our website or visit the gallery to see the intricate details up close. We believe in art that speaks to you – let us help you listen.
• •Promotional Ad Copy (General): Looking to bring more art into your life? Art Works Gallery makes it easy. Discover a curated collection of contemporary Canadian art in a welcoming environment. Our expert team offers friendly advice and art consultation to help you find pieces you'll love for years to come. Visit us on [Street Name] or explore online. Your journey with art starts here. #VancouverArtGallery #ArtConsultation #CanadianArt #ShopLocalYVR