Brand Tone

Passionate, Professional, Quality-Focused, Approachable, Direct

Brand Values

• •Quality & Craftsmanship
• •Passion for Automobiles
• •Innovation & Customization
• •Durability & Reliability
• •Customer Satisfaction
• •Canadian Made

Best Practices

• •Champion "Unbreakable Quality" and "Canadian Craftsmanship": Consistently highlight the durability of the materials and the pride of Canadian manufacturing in all communications, from product descriptions to social media.
• •Balance Passion with Professionalism: Let the genuine enthusiasm for cars shine through, but always underpin it with technical competence, quality assurances, and professional customer interaction.
• •Maintain Transparency on Lead Times: Proactively and clearly communicate the made-to-order nature and expected wait times, framing it as a commitment to quality and custom work rather than a delay.
• •Visually Showcase the "Artwork": Invest in high-quality photography and videography that displays the aesthetic appeal, fitment, and on-car look of the products, as well as the intricacy of restoration projects. Encourage and share high-quality user-generated content.
• •Develop and Adhere to a Brand Style Guide: Define key messaging, voice characteristics (e.g., confident, passionate, expert), preferred terminology, and visual guidelines to ensure a cohesive brand presentation across all platforms and customer touchpoints.

Social Perception

Perceived positively as a provider of high-quality, durable, and aesthetically pleasing aftermarket aero parts. Customers acknowledge and largely accept the lead times. The brand is seen as knowledgeable and skilled, with products described as having an 'OEM+' or clean, subtle look.

Copy Examples

• •Headline: Engineered for Envy. Crafted in Canada. Body: Transform your ride with Artwork Bodyshop's unbreakable splitters and custom aero. Precision-made in Canada for a perfect fit and lasting impact. Why just drive, when you can dominate?
• •Headline: Passion. Precision. Performance Aero. Body: At Artwork Bodyshop, cars are our canvas. We craft each splitter and spoiler with the heart of an enthusiast and the hands of an expert. Experience the difference passion makes. Made to order, built to last.
• •Headline: Your Vision, Our Expertise. Unbreakable Style. Body: Don’t settle for off-the-shelf. Artwork Bodyshop delivers custom-fit, impact-resistant aero parts that reflect your unique style. Tell us your vision, and we'll bring it to life with Canadian-made quality.
• •Headline: The Cleanest Look. The Toughest Build. Period. Body: Want that perfect OEM+ aesthetic without compromising on durability? Our splitters offer a sleek design engineered from unbreakable materials. Elevate your car's profile with Artwork Bodyshop.
• •Headline: Worth the Wait: Bespoke Aero, Built Just For You. Body: True craftsmanship takes time. Your Artwork Bodyshop parts are made-to-order, ensuring meticulous attention to detail and the ultimate in quality and fit. We’ll keep you updated as we create your custom masterpiece.