Brand Tone

Authentic, Passionate, and Customer-Centric. The brand's voice is personal and direct, often coming from Susan Marling herself. The language used is descriptive and evocative, aiming to make the customer feel "confident, beautiful, and energetic." The tone is also educational, explaining the detailed process of marbling silk to emphasize the artistry and uniqueness of each piece. There is a clear passion for color and classic, flattering designs.

Brand Values

• •Originality
• •Quality and Craftsmanship
• •Customer-Centricity
• •Practicality and Comfort
• •Timeless Style

Best Practices

• •Always Emphasize "One-of-a-Kind": This is the brand's most powerful differentiator. Use phrases like "truly original," "yours and yours alone," and "no two are alike" to constantly reinforce this value.
• •Tell the Story of the Process: Briefly explaining how the clothes are made (floating paints, hand-marbling) adds value and helps customers appreciate the craftsmanship.
• •Use Susan Marling's Personal Voice: Writing in the first person ("I design," "My goal is") builds authenticity and a direct connection with the customer. It reinforces that they are buying from an artist, not a factory.
• •Focus on the Feeling: Go beyond describing the product and describe how the customer will *feel* wearing it: "confident," "beautiful," "energetic," "special," "elegant."
• •Highlight Versatility and Practicality: While the pieces are art, they are also functional. Mentioning that they are easy to care for, great for travel, and can be dressed up or down will appeal to a practical customer base.

Social Perception

The brand is perceived as a high-quality, artisanal business that offers unique and beautiful clothing. Customers value the originality of the pieces and the personal touch of the artist. The brand appeals to an "artsy and colorful" demographic that appreciates figure-flattering and comfortable clothing. This perception aligns with a broader movement of "Artwear," where clothing is seen as a form of self-expression for a mature audience that values comfort and workmanship.

Copy Examples

• •Unveil your inner masterpiece. Our latest hand-marbled silk jacket is a symphony of color, designed to make you feel as vibrant as you are. Each swirl of paint is a unique expression, meaning this piece is yours and yours alone. Perfect for turning a simple outfit into a statement. #MarlingOriginals #WearableArt #OneOfAKindFashion
• •From liquid color to wearable art. Watch the magic of marbling unfold in our studio. Every piece of silk is transformed into a unique canvas, ready to become your next favorite garment. The beauty is in the process, and the result is a piece of clothing that squos as original as you are. #Artwear #SilkMarbling #HandmadeFashion #SusanMarling
• •Drape yourself in artistry with our hand-marbled silk tunic. Crafted from a single piece of silk that has been individually patterned by hand, this top offers a flattering, relaxed fit that is both comfortable and effortlessly chic. The vibrant hues are designed to complement your existing wardrobe, making it the perfect piece for everything from a casual outing with jeans to a special dinner. As a one-of-a-kind garment, it's a true original just like you.
• •Subject: A Splash of Color for Your Wardrobe | The Latest from Marling Originals. Hello [Customer Name], I've been in the studio playing with new color palettes and I'm so excited to share the results with you. Our new collection of marbled silk tops and dresses has just arrived, each piece with its own unique story told in color and pattern. Discover a piece that speaks to you and experience the joy of wearing true, one-of-a-kind art. Explore the new arrivals.
• •Style Tip: Let your art do the talking. A vibrant, hand-marbled silk top from Marling Originals can be the centerpiece of your look. Pair it with neutral basics like white linen pants or your favorite jeans to let the unique pattern shine. It's an instant touch of elegance and creativity for any occasion. #StyleInspiration #ArtsyStyle #MarlingOriginals #SilkTop