Brand Tone

Aspirational & Inspiring, Quality-Conscious & Trustworthy, Friendly & Approachable, Proudly Australian & Local, Solution-Oriented

Brand Values

• •Aesthetics & Uniqueness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Accessibility & Affordability (Price-Quality Balance)
• •Passion for Art
• •Supporting Local

Best Practices

• •Always Emphasize Quality and Uniqueness: Consistently use terms like "premium," "handcrafted," "unique," "cherry-picked," and "curated" to reinforce the high standard and distinctiveness of the products.
• •Maintain an Inspirational and Aspirational Voice: Frame product descriptions and marketing messages around how the art can transform a customer's space and enhance their lifestyle (e.g., "create a haven," "elevate your everyday," "embellish your loving home").
• •Showcase Australian Roots and Local Craftsmanship: Regularly mention "Australian owned," "Handmade in Melbourne," and the support for local artistry where applicable. This builds trust and a sense of community.
• •Keep it Friendly, Approachable, and Customer-Centric: Use welcoming language. Address the customer directly (using "you" and "your"). Highlight customer satisfaction and positive experiences, perhaps by incorporating testimonials naturally.
• •Focus on Visual Language and Storytelling: Since the product is visual, use descriptive and evocative language that helps the customer imagine the artwork in their own space. Briefly tell the story behind collections or the brand's passion for art.

Social Perception

Positive Product Perception, Good Customer Service, Trusted Supplier for Home Décor, Limited Broader Public Discourse

Copy Examples

• •Headline: Elevate Your Everyday. Discover Art That Speaks to You. Body: Your home is your canvas. At Art Wall Melbourne, we handpick unique, premium quality prints designed to transform your space and reflect your style. From vibrant abstracts to serene landscapes, find the piece that turns your house into a haven. Australian owned, Melbourne made. Explore the collection today. Call to Action: Shop Now & Inspire Your Walls.
• •Headline: More Than Just Art. It's a Statement. Body: Looking for that perfect piece to complete your room? Art Wall Melbourne offers an exclusive range of handcrafted wall art that blends unique aesthetics with exceptional quality. Let our passion for art help you embellish your loving home. Call to Action: Find Your Unique Piece.
• •Headline: Bring Melbourne's Artistry Home. Quality You Can See and Feel. Body: Proudly Australian owned and handmade in Melbourne, Art Wall Melbourne is dedicated to bringing you cherry-picked selections of stunning wall art. Experience the difference that passion and quality craftsmanship make to your décor. Call to Action: Discover Local Artistry.
• •Headline: Blank Walls? Beautiful Solutions. Body: Transform any room with Art Wall Melbourne. Our diverse collection of canvas prints, framed art, and unique decals offers endless inspiration. With a focus on aesthetics, uniqueness, and price-quality, finding your perfect wall art is effortless. Enjoy free & fast shipping Australia-wide. Call to Action: Create Your Dream Space.
• •Headline: Curated for You. Loved by You. Body: "Absolutely in love with my new print!" – another happy Art Wall Melbourne customer. We're passionate about helping you find art that resonates. Explore our unique collections and experience the joy of a beautifully adorned home. Call to Action: See What Others Are Loving.