Brand Tone

Artistic, Historical, and Personal

Brand Values

• •Heritage & Legacy
• •Artisanal Craftsmanship
• •Authenticity
• •Artistic Expression
• •Quality

Best Practices

• •Always Tell the Story
• •Use Sensory and Evocative Language
• •Champion Imperfection as a Mark of Authenticity
• •Write from a Personal Perspective
• •Align Copy with Visuals

Social Perception

The public perception of ArtTyzenHauz is that of a premium, artisanal art brand.

Copy Examples

• •Headline: Hold a Piece of History. Body: Our ceramics are inspired by the legacy of Antoni Tyzenhauz, who championed art and industry in the 18th century. Each piece is more than a cup or a vase —it's a connection to a rich tradition of craftsmanship. Bring timeless elegance home.
• •Headline: From My Hands to Your Home. Body: I'm Laura, and every piece from ArtTyzenHauz begins as a lump of clay in my hands. I shape, glaze, and fire each one with intention, leaving a part of its story in the unique details. Discover the art of the handmade.
• •Headline: Elevate Your Daily Rituals. Body: Your morning coffee or evening tea deserves to be special. Our handcrafted mugs are designed to feel perfect in your hands and turn a simple moment into a mindful experience. Find the one that speaks to you.
• •Headline: The Art of a Perfect Gift. Body: Looking for something truly one-of-a-kind? Our ceramic sculptures and vessels are expressions of art and history, making them an unforgettable gift for those who appreciate beauty and meaning.
• •Headline: More Than a Vase. It's a Sculpture. Body: Where function meets form. Our latest collection blurs the line between utility and art, with sculptural pieces that command attention in any space, with or without flowers. Decorate with intention.