Brand Tone

empowering, creative, inclusive, and friendly

Brand Values

• •Self-Expression and Creativity
• •Accessibility and Inclusivity
• •Quality
• •Ethical Practices
• •Community
• •Innovation and Trend-Awareness

Best Practices

• •Develop a "Tone of Voice" Guide: Document the key characteristics of your brand's tone (e.g., Empowering, Creative, Inclusive, Friendly, Passionate). Include examples of "do's and don'ts" for language, specific keywords to embrace (like "artistry," "attitude," "express," "family," "creative"), and words to avoid. This ensures everyone writing for the brand is aligned.
• •Always Prioritize "Artistry" and "Attitude": Ensure these core concepts are woven into the narrative. Copy should inspire creativity and confidence, encouraging users to experiment and express their individuality through makeup.
• •Emphasize Inclusivity and Accessibility: Use language that welcomes everyone. Highlight that products are for all skill levels, skin tones, and types. Reinforce the "customers are family" message through warm, approachable, and supportive wording.
• •Consistently Highlight Ethical Values: Regularly mention the "100% vegan and cruelty-free" commitment in product descriptions, social media posts, and marketing materials. This is a key differentiator and resonates strongly with their target audience.
• •Be Authentic and Passionate: Let the genuine passion for makeup and the brand's story (female-founded, MUA-created) shine through. Use enthusiastic language that reflects a genuine love for the products and the community, avoiding overly corporate or generic phrasing. Engage directly with the community in a friendly and open manner.

Social Perception

Arttitude Cosmetics is generally perceived very positively by its customers and the online beauty community. It's often lauded as an up-and-coming indie brand known for high-quality, pigmented, and blendable eyeshadows, as well as excellent makeup brushes. Customers appreciate the vegan and cruelty-free stance, the affordability, and the brand's inclusive messaging. The founder's personal involvement and passion are also recognized and valued. Reviewers frequently describe the products as offering good value for money. The brand has garnered a loyal following, particularly among those who appreciate indie makeup and unique colour stories.

Copy Examples

• •Instagram Post (New Palette Launch): "Unleash your inner artist! ✨ Our NEW [Palette Name] is bursting with [number] vibrant, pigment-packed shades designed for every skin tone and every mood. Create, express, and dare to be bold. Because at Arttitude, your beauty has no limits. Vegan, cruelty-free, and ready for your masterpiece! #ArttitudeCosmetics #ArtistryMeetsAttitude #NewCollection #VeganMakeup #InclusiveBeauty"
• •Product Description (Makeup Brush Set): "Blend, define, and conquer! Our [Brush Set Name] isn't just a set of tools, it's your new creative crew. Each brush is lovingly crafted with ultra-soft, vegan bristles, perfect for beginners and pros alike. Effortless application, flawless results, and endless possibilities – all while being kind to our furry friends. Your artistry deserves the best! #ArttitudeBrushes #VeganBeautyTools #MakeupMagic #CrueltyFreeCosmetics"
• •Email Newsletter Subject: "Hey, Art-Star! ✨ Get Ready to Sparkle with [Offer/New Product]!" Body Snippet: "Hello, gorgeous! We believe everyone deserves to feel amazing and express their unique Arttitude. That's why we've cooked up something extra special for our incredible community (yes, that's YOU!). Discover [details of offer/product] and let your creativity shine. Remember, makeup is about fun and feeling good – and we're here to cheer you on every step of the way!"
• •Facebook Ad (General Brand Awareness): "Tired of the same old beauty rules? So are we! Arttitude Cosmetics is a UK-based, female-founded brand all about vibrant, vegan, and cruelty-free makeup that empowers YOU. From buttery eyeshadows to pro-quality brushes, we make artistry accessible to all. Join our family and let's add some Attitude to your Artistry! Shop now and discover your new faves. [Link to website] #ArttitudeCosmetics #IndieBeauty #CrueltyFreeMakeup #UKMakeup #ExpressYourself"
• •TikTok Video Caption (Tutorial/Challenge): "Serving looks, not cruelty! 😉 Watch how [Creator Name] slays this [Look Name] using our [Product Name]. We're all about makeup that's as bold and unique as you are. Beginner-friendly, pro-approved, and 100% vegan! What look will you create? Show us your #Arttitude! #MakeupTutorial #VeganVibes #BeautyChallenge #ArttitudeFamily"