Brand Tone

Knowledgeable & Experienced, Friendly & Approachable, Supportive & Community-Oriented, Reliable & Trustworthy, Passionate (about art), Value-Driven

Brand Values

• •Quality
• •Customer Focus & Service
• •Community Support
• •Accessibility & Fairness
• •Expertise & Tradition
• •Independence

Best Practices

• •Always Emphasize Expertise and Helpfulness: Frame product descriptions and advice columns with a tone that showcases deep knowledge, but in an approachable way. Use phrases like "Our experts recommend," or "We've found that artists love..."
• •Foster a Sense of Community: Regularly feature local artists, share community art news, and use inclusive language ("your creative journey," "we're here to support you"). Encourage interaction and user-generated content.
• •Be Genuinely Passionate: Let the love for art shine through. Use evocative language when describing products and their potential. Share enthusiasm for new arrivals or innovative tools.
• •Highlight Value and Quality Consistently: While mentioning fair prices, always tie it back to the quality of the products and the value customers receive, rather than just being the cheapest. Reinforce the "professional materials at a fair price" message.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects of art supplies, keep the language clear, concise, and welcoming. Respond to queries and comments promptly and personably across all platforms. Avoid overly formal or jargon-heavy language unless clearly explaining a technical term.

Social Perception

A reliable and go-to source for a wide variety of quality art supplies. A business with knowledgeable and genuinely helpful staff. A fair-priced retailer. An integral part of the local arts scene, supportive of artists. A long-standing, reputable, and family-run establishment.

Copy Examples

• •Website Banner/Social Media Post (Supportive & Knowledgeable): Unleash your inner artist! For over 20 years, ArtSup has been your trusted partner in creativity, offering expert advice and a massive range of quality supplies. Whatever your vision, we're here to help you bring it to life. #ArtSup #CreateWithUs #AustralianArtSupplies
• •Product Description (Passionate & Value-Driven): Dive into a world of vibrant colour with our premium [Product Name] collection. Carefully selected for artists who demand quality without compromise, these [product type] offer exceptional [key feature 1] and [key feature 2] at a price that lets your creativity flow freely. Get yours today and feel the difference!
• •Instagram Post (Community-Oriented & Friendly): Look what our amazing local artist @[ArtistTag] created using supplies from ArtSup! 😍 We're constantly inspired by the talent in our community. Tag us in your creations for a chance to be featured! #ArtSupKingswood #SupportLocalArt #ArtCommunity #SydneyArtists
• •Email Newsletter Snippet (Reliable & Experienced): Need help finding that perfect shade or the right tool for your next masterpiece? As the Penrith area's oldest art store, our experienced team at ArtSup has the know-how to guide you. Visit us in Kingswood or shop online 24/7 for all your art essentials. [Link to website]
• •Facebook Ad (Value-Driven & Accessible): Get the best brands at fair prices! ArtSup offers fast, Australia-wide delivery on a huge selection of art supplies. From professional paints to student essentials, find everything you need to fuel your passion. Shop online now and save! #ArtSuppliesOnline #ArtDeals #QualityArtProducts