Brand Tone

Enthusiastic, Trendy, Community-Oriented, Approachable, Slightly Edgy/Urban

Brand Values

• •Passion for Sneakers & Apparel
• •Quality and Style
• •Customer Care
• •Community
• •Growth and Expansion
• •Authenticity/Exclusivity

Best Practices

• •Speak the Sneaker Language: Use common sneaker terminology (e.g., "kicks," "grails," "cop," "drop," "heat") authentically to resonate with enthusiasts, but ensure it's understandable to a slightly broader audience interested in trendy footwear.
• •Stay Enthusiastic and Energetic: Let the passion for sneakers shine through in your wording. Use exclamation points appropriately and convey excitement about new products and trends.
• •Foster Community: Address your audience directly (e.g., "sneakerheads," "fam," "you"). Ask questions, encourage interaction, and highlight customer experiences when possible.
• •Keep it Current and Visually Driven: Emphasize what's new, trending, and visually appealing. Pair strong copy with high-quality images and videos, especially on platforms like Instagram and TikTok.
• •Highlight Exclusivity and Quality (Subtly): While being approachable, remind customers of the premium nature of the brands offered and the curated selection, reinforcing the value they get from New Fresh Kicks.

Social Perception

As a Destination for Sneaker Enthusiasts, Provider of Trendy and Desirable Products, Community-Focused (especially in Luxembourg), More Than Just a Retailer, Active and Engaging Online

Copy Examples

• •Instagram Post (New Release): Laced up and ready to own the streets. 🔥 The [Sneaker Model] just dropped at New Fresh Kicks. Cop yours before they're history. #NewFreshKicks #SneakerDrop #[BrandName]
• •TikTok Video Caption (Street Style): Spotted: Major heat on the streets of Luxembourg! 🔥 What's your go-to pair for turning heads? Show us your #FreshKicksFlex. #NFKLu #SneakerCulture
• •Website Banner (General): Your Passion. Our Kicks. Dive into the latest collection of authentic sneakers and apparel. Level up your style with New Fresh Kicks.
• •Email Newsletter Subject: 🚀 Fresh Drops & Exclusive Heat Inside, [Customer Name]!
• •Promotional Copy (ARTSON tie-in): Beyond the box. New Fresh Kicks at ARTSON isn't just about sneakers – it's about your unique style. From fresh kicks to custom ink, express yourself. Visit us in Belval & Luxembourg City. #NewFreshKicks #ARTSONLU #SneakerLife #TattooArt