Brand Tone

Community-focused, Traditional/Established, Supportive, Culturally Enriching & Fun, Accessible

Brand Values

• •Charity/Philanthropy: All profits are donated to local charities.
• •Community Support: A core principle is to support local artists and serve neighbors in need.
• •Art Appreciation & Promotion: Providing a platform for local artists to exhibit and sell their work.
• •Tradition & Heritage: Building on a long-standing event established in 1973.
• •Volunteerism/Collaboration: Relying on parishioners and community friends to organize the event.

Best Practices

• •Always Highlight the Dual Mission: Consistently mention both the showcase of local artists AND the charitable fundraising aspect in communications. This reinforces the core identity.
• •Emphasize Community: Use words like 'local,' 'community,' 'neighbors,' and 'together' to underscore the event's connection to the Bedford area.
• •Maintain a Warm and Inviting Tone: The copy should feel welcoming, encouraging participation from artists, buyers, and volunteers alike. Avoid overly exclusive or academic art jargon.
• •Showcase Impact: When possible, briefly mention the types of charities supported or the impact of past donations to make the fundraising aspect tangible.
• •Respect the Heritage: Acknowledge the long history and tradition of the event, which builds trust and conveys stability, while still presenting the art as fresh and current.

Social Perception

Art Show: Bedford is likely perceived as a well-respected, traditional community event with a strong charitable mission. It's seen as a platform for local artistic talent and a significant contributor to local causes. The event is associated with St. Matthew's Church and its outreach efforts. The public likely views it as a positive and enriching cultural experience that also fosters a sense of community spirit and giving.

Copy Examples

• •Headline: Experience Art, Empower Community. Body: For over 50 years, Art Show: Bedford has united art lovers and local talent to support vital community charities. Discover stunning local art and make a difference with every piece. Join us this January! #ArtShowBedford #CommunityImpact #LocalArt
• •Headline: More Than an Art Show. It's a Tradition of Giving. Body: Step into a world of creativity at Art Show: Bedford. Since 1973, we've showcased incredible local artists, with all proceeds benefiting those in need right here in our community. Find your perfect piece and support a legacy of generosity.
• •Headline: Art That Gives Back: The Annual Art Show: Bedford is Almost Here! Body: Get ready to explore a vibrant collection of paintings, sculptures, jewelry, and more from talented local artists. Every purchase at Art Show: Bedford directly supports essential local charities. Mark your calendars for a weekend of art, inspiration, and community spirit.
• •Headline: Your Guide to Gifting with Purpose: Art Show: Bedford. Body: Looking for a unique gift that also makes a difference? Art Show: Bedford offers a curated selection of works from nearly 50 local artists. From stunning paintings to handcrafted ceramics, find something special while supporting our community's charitable causes.
• •Headline: Celebrate 50+ Years of Art & Charity at Art Show: Bedford! Body: Join us for a beloved community tradition! The Art Show: Bedford returns, featuring exceptional local artists and benefiting our neighbors in need. Don't miss the Preview Party for an exclusive first look! Learn more and see how you can be a part of it.