Brand Tone

Aspirational & Appreciative, Sophisticated yet Accessible, Passionate, Customer-Focused, Visually Driven

Brand Values

• •Exclusivity & Uniqueness
• •Quality
• •Passion for Art
• •Aesthetic Beauty
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Aspirational & Appreciative, Sophisticated yet Accessible, Passionate) with examples of "do's and don'ts" for wording, sentence structure, and common phrases. Share this with anyone creating content.
• •Focus on "You" and "Your": Frame benefits around the customer. Instead of "We sell exclusive art," try "Elevate *your* space with exclusive art that reflects *your* unique style." This makes the message more personal and aspirational.
• •Use Evocative and Sensory Language: Since art is a visual and emotional product, use words that paint a picture and evoke feelings. Words like "captivating," "breathtaking," "serene," "vibrant," "soulful" can enhance the sophisticated and appreciative tone.
• •Maintain Visual-Verbal Harmony: Ensure the copy always complements the visuals. If the art is modern and bold, the copy can be energetic. If it's calm and subtle, the copy should reflect that. The tone should feel like a natural extension of the artwork itself.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they still align with the desired brand tone. Gather feedback and be willing to make adjustments as the brand evolves.

Social Perception

Provider of Beautiful Art, Focus on Modern & Contemporary Styles, Emerging Brand, Trustworthiness (Building)

Copy Examples

• •Instagram Post (Image of a vibrant abstract painting): "Let color tell your story. ✨ Our latest piece, 'Chromatic Dream,' isn't just a painting; it's an invitation to a bolder, brighter space. Discover the art that speaks to you. #EllDecoArt #AbstractPainting #HomeDecor #ArtLovers #UniqueArt"
• •Facebook Ad (Carousel of different art pieces): "Transform your home from ordinary to extraordinary. At EllDeco, we believe art is more than decor – it's a feeling. Explore our curated collection of exclusive paintings and find the piece that resonates with your soul. Shop now and enjoy free worldwide shipping on select artworks!"
• •Website Homepage Banner: "EllDeco: Where Exclusive Art Meets Your Unique Style. Elevate your space with paintings that inspire and captivate."
• •Email Newsletter Subject Line: "Discover Art That Feels Like You ✨ New Arrivals at EllDeco!" (Body snippet): "Hello [Customer Name], step into a world of artistic expression. Our new collection features breathtaking pieces designed to bring personality and sophistication to your home..."
• •Product Description (for a serene landscape painting): "Invite tranquility into your everyday. This captivating landscape, 'Whispers of the Valley,' offers a moment of peaceful escape. Crafted with passion and an eye for detail, it's more than just a painting – it's a window to serenity. Perfect for creating a calm oasis in your living room or bedroom."