Brand Tone

Empowering and Creative, Innovative and Modern, Artist-Centric and Supportive, Stylish and Expressive, Quality-Focused and Trustworthy

Brand Values

• •Creativity and Self-Expression
• •Quality and Performance
• •Innovation
• •Sustainability
• •Artist Empowerment and Support
• •Comfort

Best Practices

• •Speak the Artist's Language: Use terminology and address pain points that are familiar to digital artists (e.g., 'palm rejection,' 'friction,' 'smudging,' 'workflow,' 'Procreate,' 'Wacom'). This builds rapport and shows understanding.
• •Emphasize Empowerment and Inspiration: Frame product benefits around how they help artists achieve their goals, improve their skills, and express themselves more freely. Use uplifting and encouraging words.
• •Highlight Innovation and Uniqueness: Continuously bring attention to what makes Artse Gloves different – the custom designs, eco-friendly materials, and focus on artist-specific needs.
• •Maintain an Authentic and Human Connection: Especially on social media, engage genuinely with the community. Share user-generated content, ask questions, and respond in a friendly, approachable manner, reflecting the idea of 'humans speaking to humans'.
• •Visual and Verbal Cohesion: Ensure that the visual style of advertisements and social media posts aligns with the brand's modern, stylish, and creative tone. The copy should complement the visuals seamlessly.

Social Perception

Positive and Appreciative, Community-Oriented (Emerging), Seen as a Solution Provider, Fashionable and Unique

Copy Examples

• •Headline: Unleash Your Vision. Effortless Creation Starts Here. Body: Say goodbye to smudges and friction. Artse Gloves glide with you, offering the precision and comfort your digital art deserves. Create flawlessly, express fully. #ArtseGloves #DigitalArtistry
• •Headline: Your Art, Your Statement. Our Gloves, Your Canvas. Body: Don't just create art, wear it. With Artse's customizable, eco-friendly drawing gloves, your unique style flows from your fingertips to the screen. Design yours today! #ExpressYourArt #SustainableStyle
• •Headline: From Passion to Profession, Seamlessly. Body: Artse Gloves are engineered for the dedicated artist. Experience enhanced control and lasting comfort that lets you focus on what truly matters – bringing your imagination to life. #ArtistJourney #ProcreateEssentials
• •Headline: Feel the Flow, Not the Friction. Body: Hours melt away when you're in the zone. Our breathable, lightweight artist gloves ensure your hand moves smoothly across any tablet, keeping you comfortable and your screen clean. Elevate your digital workflow. #DrawingComfort #ArtLife
• •Headline: Innovate Your Art. Protect Your Planet. Body: Create with a conscience. Artse Gloves blend high-performance design with sustainable, recycled materials, so you can perfect your craft while caring for the world around you. #EcoArtist #QualityCrafted