Brand Tone

aspirational, sophisticated, and authentic

Brand Values

• •Celebration of Craftsmanship
• •Commitment to Quality
• •Customer-Centricity and Trust
• •Inclusivity and Sustainability

Best Practices

• •Lead with the 'Why': Always connect the product back to the core values of craftsmanship, confidence, and authenticity. Instead of just describing a bag, tell the story of how it was made or how it will make the customer feel.
• •Use Sensory and Evocative Language: Words like 'meticulous,' 'timeless,' 'sophisticated,' and 'authentic' reinforce the brand's premium positioning. Describe the feel of the leather, the look of the design, and the confidence it inspires.
• •Maintain a Consistent Aspirational Tone: Every piece of copy, from a product description to a social media caption, should reflect the brand’s promise of elevating the customer’s style and confidence.
• •Segment Your Messaging: Tailor copy to different audience segments. Speak directly to men about functionality and style, to women about elegance and practicality, and to eco-conscious buyers about the benefits of vegan leather.
• •Emphasize Trust and Service: Regularly integrate reminders of the customer-centric policies (free shipping, 15-day returns, 24/7 support) into marketing materials to build confidence and remove purchasing barriers.

Social Perception

Largely positive, built on customer satisfaction with product quality and service, highlighting high-quality craftsmanship, positive customer experience, and style and functionality.

Copy Examples

• •True artistry is in the details. Each stitch on our leather backpacks is a mark of our commitment to timeless craftsmanship. Designed for the modern world, but made with a passion for tradition. Discover the story behind your style. #ArtruedLeather #HandcraftedLuxury #CarryConfidence
• •Elegance, Handcrafted For You | Inside: Our Newest Collection
• •Beyond the Bag: A Story of Artistry and Authenticity. Explore handcrafted leather goods designed to elevate your everyday.
• •More than a wallet—it's a statement of sophistication. Our genuine leather wallet is handcrafted for the discerning individual who values both form and function. With dedicated card slots and a slim profile, it blends timeless design with modern utility. Carry quality in your pocket.
• •Style That Feels Good. And Does Good. Discover Artrued’s vegan leather collection. Experience the same meticulous craftsmanship and sophisticated design, now in a cruelty-free material. Perfect for the conscious modern professional. Shop now for eco-friendly elegance.