Brand Tone

Empowering, friendly, educational, encouraging, accessible, positive, inspiring, relatable, trustworthy.

Brand Values

• •Safety & Health
• •Quality & Performance
• •Creativity & Community
• •Ease of Use

Best Practices

• •Always Prioritize "Safety First": Every piece of copy, from product descriptions to social media posts, should reinforce the core message of being non-toxic and safe for home use. This is your strongest unique selling proposition.
• •Speak as an Empowering Guide, Not a Salesperson: Use encouraging and educational language. Instead of just saying "buy our product," say "let's create something beautiful together" and provide the resources to do so. Frame the brand as a partner in creativity.
• •Celebrate the Community: Regularly feature customer artwork, testimonials, and stories. Use "you" and "your" to speak directly to the artist. This builds loyalty and reinforces the perception of being a community-centric brand.
• •Keep it Simple and Clear: Mirror the product's ease of use in your language. Avoid overly technical jargon. Explain the benefits (e.g., "gorgeous glossy finish") rather than just the features (e.g., "viscosity level X").
• •Maintain Visual and Tonal Consistency: Ensure that the bright, clean, and inspiring visuals of your brand are matched by copy that is equally positive, clear, and friendly across all channels, from the website to TikTok comments.

Social Perception

ArtResin Australia is perceived as a premium, reliable, and artist-centric brand. Customers express a high level of trust in the product's safety and quality claims. It is seen as the go-to choice for artists who are serious about their work and their health. The brand is viewed not just as a product but as an integral part of the creative community, a reliable source of information, and a champion for artists. The high volume of positive reviews and user-shared creations reinforces its reputation as a market leader.

Copy Examples

• •Your Art Deserves a Flawless Finish. Our Health Deserves a Safe Studio. Create with confidence. ArtResin is engineered to give your work a stunning, crystal-clear finish that lasts, without the harsh chemicals. Non-toxic, no fumes, and food-safe. It's the choice for artists who care about their craft and their health.
• •From Hobby to Masterpiece. We're With You. Whether it's your first pour or your hundredth, our easy 1:1 ratio and self-leveling formula make achieving a professional, glossy look simple. Dive into our library of tutorials and join a community of creators ready to inspire you.
• •Don't Let Yellowing Ruin Your Vision. Protect your art for a lifetime. Our advanced UV and HALS stabilizers offer unparalleled, long-term clarity and protection against yellowing. Keep your colors vibrant and your finish pristine.
• •The Secret to Art That POPS. Add depth, gloss, and value to your creations. ArtResin's thick, beautiful topcoat transforms paintings, photos, and mixed media into high-impact pieces that command attention. See the difference a professional finish makes.
• •Made for Artists, By Artists. We get it. We're artists too. That's why we created an epoxy resin that meets the highest standards for safety, clarity, and durability. Join the ArtResin family and let your creativity flow freely and safely.