Brand Tone

Creative, Casual, and Community-Oriented

Brand Values

• •Artistic Expression
• •Community Support
• •Originality and Uniqueness
• •Quality

Best Practices

• •Lead with the Art: Always position the artist and the design at the forefront of the narrative. Use phrases like "Designed by," "From the mind of," and "Wearable art."
• •Maintain a Casual and Passionate Voice: Write as if you're talking to a friend who shares your love for art and street style. Be enthusiastic and genuine.
• •Emphasize Community and Local Roots: Regularly mention "Santa Cruz artists" or "local talent" to reinforce the brand's commitment to its community. This builds a stronger connection with customers who want to support local businesses.
• •Focus on Individuality: Use language that empowers the customer to express their own identity. Words like "unique," "statement piece," and "one-of-a-kind" align with the brand's core offering.
• •Highlight Quality and Durability: While the art is the main draw, remind customers that the products are high-quality, comfortable, and made to last. This assures them that they are making a worthwhile investment.

Social Perception

A fresh and authentic source for unique apparel, perceived as a supporter of the local art scene and a provider of special, high-quality wearable art.

Copy Examples

• •Wear Your Art Out. Don't just follow trends—set them. Our latest collection, designed by Santa Cruz's most creative minds, is here. Shop now and turn the street into your personal gallery.
• •This Isn't Just a T-Shirt. It's a Statement. Each design at Artrageous has a story, a spark of inspiration from a local artist. Find the piece that speaks to you and express yourself without saying a word.
• •Support Local Art. From Your Closet. Every hoodie, hat, and tee you buy helps support the vibrant Santa Cruz art scene. Look good, feel good, and do good. That's the Artrageous way.
• •Made to Stand Out. Built to Last. We believe art should be lived in. That's why we use high-quality fabrics and printing techniques to ensure your gear is as durable as it is dynamic.
• •Fresh Drops from the West Coast. New eye-catching graphics have just landed. Featuring exclusive designs from local legends, this collection is limited. Grab your piece of wearable art before it's gone.