Brand Tone

The prevailing tone of Art Project LA is rebellious, empowering, and creatively unapologetic. It's a voice that champions individuality and challenges conformity. The language used is direct, bold, and inclusive, often employing calls to action that encourage self-expression.

Brand Values

• •Individuality and Self-Expression
• •Boldness and Vulnerability
• •Community and Giving Back
• •Inclusivity

Best Practices

• •Lead with the 'Why': Always circle back to the core mission. Whether writing a product description or a social media caption, infuse it with the brand's purpose of empowering the artist within and giving back.
• •Use Action-Oriented, Empowering Language: Employ strong verbs and direct address ("you," "your") to make the audience feel seen and capable. Use words like "dare," "create," "unleash," and "express."
• •Embrace the Rebellious Spirit: Don't be afraid to challenge norms in your copy. Use rhetorical questions and declarative statements that push against the status quo, echoing the "no rules" philosophy.
• •Maintain Visual and Textual Cohesion: Ensure that the rebellious and artistic tone of the copy is matched by the visuals. The edgy, high-contrast, and meaningful designs of the products should be the hero, with the copy acting as their manifesto.
• •Foster and Feature Your Community: Actively encourage user-generated content as suggested by the brand's own call to "Tag us in your posts." Featuring customers not only provides social proof but also reinforces the value of individuality and community that is central to the brand's identity.

Social Perception

Based on their curated online presence, Art Project LA is perceived as a mission-driven apparel brand that caters to a niche audience valuing artistic expression and social commentary. The brand encourages customer interaction by inviting them to tag their posts for a "shout out," fostering a sense of community. The designs themselves, which often touch on themes of rights and social issues, position the brand as one that is not afraid to take a stand.

Copy Examples

• •This isn't just a t-shirt. It's a statement. A conversation starter. A piece of you. Wear it loud. #ArtProjectLA
• •They gave you lines. We give you a canvas. They have rules. We have a mission. Be the artist you were told you couldn't be. #BeBoldBeYou
• •Your gallery is the world. Your body is the canvas. What will you create today? Show us your art. #ColorOutsideTheLines
• •You are part of the project. Tag @artprojectla to be featured and join a community of creators who refuse to be silent. #GivingBackToTheArts
• •Art is protest. Art is power. Art is personal. In a world of conformity, dare to be a masterpiece in progress. #ArtProjectLA