Brand Tone

Accessible & Appreciative

Brand Values

• •Quality Craftsmanship
• •Supporting Artists
• •Accessibility of Art
• •Customer Trust
• •Aesthetic Curation

Best Practices

• •Always Lead with the Art and Artist: Center the narrative around the artwork's story or the artist's vision before mentioning the product's technical details. This reinforces the value of "Supporting Artists."
• •Use Elevated, Descriptive Language: Employ words like "curated," "archival," "vibrant," "captivating," and "meticulous" to reflect the "Quality Craftsmanship" value. Avoid overly casual slang or corporate jargon.
• •Maintain a Helpful, Expert Tone: In all communications, from social media replies to FAQs, position the brand as a knowledgeable and approachable guide to buying art. Answer questions thoroughly and politely.
• •Emphasize Longevity and Quality: Consistently mention the "museum-grade" materials and "archival" inks. This justifies the premium positioning and builds "Customer Trust" by assuring them of a lasting investment.
• •Balance Inspiration with a Clear Call-to-Action: While the copy should be inspiring and appreciative, every piece should guide the customer on what to do next (e.g., "Explore the Collection," "Shop Now," "Learn More"). This makes the "Accessibility of Art" tangible.

Social Perception

The public perception of Artprintz Fine Art Prints is highly positive. It is viewed as a reputable and trustworthy online retailer for high-quality art prints. Customers perceive the brand as a premium yet fairly priced source for decorating their homes. The focus on Australian artists resonates well with the local market, and the brand is seen as a supportive member of the creative community. The perception is that of a reliable expert in its niche, delivering a product that consistently meets or exceeds expectations.

Copy Examples

• •Art That Feels Like a Story. Meet "Coastal Whispers," the latest work from celebrated artist Jane Doe. Every brushstroke, captured with stunning clarity on our archival, museum-grade canvas, tells a tale of serene Australian shores. Invite this moment of peace into your home. See the full collection via the link in our bio. #Artprintz #FineArt #JaneDoeArt #AustralianArtist #CoastalDecor
• •Curated for Your Walls. Crafted for a Lifetime. Explore our collection of abstract prints. From bold, energetic statements to subtle, minimalist forms, find the piece that truly completes your space. Printed with archival inks to ensure the vibrancy lasts.
• •An Artist's Vision: Inside the Studio with John Smith. This week, we step into the world of abstract painter John Smith. Discover the inspiration behind his dynamic "Momentum" series and see how his vision is brought to life through our commitment to colour-perfect, fine art printing. We believe great art deserves to be shared. Explore his collection today.
• •The Finishing Touch Your Home is Missing. You've chosen the sofa, the rug, and the perfect lighting. Now, bring it all together with art that speaks to you. At Artprintz, we offer museum-grade prints from incredible Australian artists, delivered to your door. Quality you can see and feel. Shop our collection now for 10% off your first order.
• •More than just a print, this is a piece of a story, expertly reproduced to honor the artist's original intent. Using state-of-the-art giclée printing on 310gsm cotton rag paper, we ensure every detail is preserved. A certificate of authenticity is included, celebrating the collaboration between artist and artisan.