Brand Tone

Elegant & Aspirational, Quality-Conscious & Confident, Approachable & Customer-Focused, Professional

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Value Proposition
• •Customer Satisfaction
• •Heritage & Expertise
• •Transparency & Clarity

Best Practices

• •Emphasize "Inspired by Italy, Designed/Crafted/Assembled in America": Consistently weave in the dual narrative of Italian design sensibility with American attention to quality control and service. This unique positioning is a core brand message.
• •Balance Luxury with Accessibility: Use evocative language that speaks to high-end design ("sumptuous," "opulent," "pacesetting") but always ground it with the value proposition ("superb prices," "accessible," "good value"). Avoid overly elitist or exclusive language.
• •Highlight Quality and Durability Tangibly: Instead of just saying "high quality," mention "solid brass construction," "hand-assembled," "hand-tested," and reference the "lifetime warranty" where appropriate. This builds trust and justifies the investment.
• •Maintain a Helpful and Expert Voice: Whether addressing consumers or trade professionals, provide valuable information. Use blog posts, detailed product descriptions, and support materials to showcase expertise and a commitment to customer education and support.
• •Visual-Verbal Cohesion: Ensure that the sophisticated and elegant tone of the copy is consistently matched by high-quality, aesthetically pleasing visuals across all platforms, especially on image-driven platforms like Instagram and the main website. The current visual strategy is strong and should be maintained.

Social Perception

Positive for Quality and Design, Good Value for Luxury Segment, Reliable Customer Service, Trusted Brand, Awareness Primarily in Design/Trade Circles

Copy Examples

• •Headline: Elevate Your Sanctuary: Discover Artos – Where Italian Design Meets American Craftsmanship. Body: Indulge in the art of water. Artos faucets and shower systems blend timeless Italian elegance with the enduring quality of American ingenuity. Transform your bathroom into a haven of luxurious design and impeccable performance, without the inaccessible price tag. Explore collections crafted to inspire.
• •Instagram Caption (with an image of a stylish bathroom featuring an Artos faucet): Design that speaks volumes. Quality that endures. The [Product Name] faucet, a centerpiece of innovation and style. Hand-assembled in America, inspired by the masters of Italian design. #ArtosFaucets #LuxuryBath #ItalianDesign #BathroomInspo #TimelessElegance
• •Website Product Snippet: [Product Name] - Modern Sophistication, Unyielding Performance. Experience the perfect fusion of bold Italian aesthetics and robust engineering. Crafted from solid brass and hand-tested for perfection in our Omaha facility, the [Product Name] delivers both a stunning visual statement and reliable, everyday luxury. Backed by our lifetime warranty for peace of mind.
• •Email Subject Line for Designers/Architects: Specify Excellence: Artos Faucets – Italian Design, Uncompromising Quality for Your Projects. Email Body Snippet: Dear [Designer Name], At Artos, we understand the pursuit of perfection. Our collections offer the sophisticated Italian design your clients desire, coupled with the reliable American-backed quality and accessible pricing your projects demand. Partner with us for fixtures that define luxury.
• •Short Ad Copy: Artos: Italian-Inspired. American-Crafted. Accessibly Luxurious. Don't just renovate, elevate. Discover faucets and shower systems designed to be the heart of your dream bathroom. Quality you can feel, style you’ll adore.