Brand Tone

Sophisticated & Elegant, Professional & Knowledgeable, Accessible & Customer-Focused, Confident & Quality-Driven

Brand Values

• •Quality Craftsmanship
• •Italian Design & Style
• •Affordable Luxury
• •Customer Satisfaction & Support
• •Heritage & Family Business
• •Reliability & Durability

Best Practices

• •Emphasize "Affordable Luxury" and "Italian Design": Consistently weave in keywords like "Italian design," "luxury," "style," "quality," and "craftsmanship," while also highlighting value and accessibility.
• •Maintain a Sophisticated yet Approachable Voice: Use elegant and descriptive language that speaks to design and quality, but ensure the tone remains welcoming, helpful, and not overly exclusive.
• •Focus on Benefits and Experience: Go beyond just listing features. Describe how Artos products enhance the user's space, lifestyle, and daily routines (e.g., "transform your space," "elevate your everyday," "experience water harmony").
• •Showcase Expertise and Support: Reinforce trust by subtly mentioning heritage, US-based assembly/testing, knowledgeable customer service, and available resources like guides and support.
• •Be Visually Congruent: Ensure that the copy complements the high-quality imagery used on the website and social media. The language should evoke the same sense of style and quality that the visuals portray.

Social Perception

Positive for Quality and Design, Good Value, Reliable Customer Service, Trusted Brand

Copy Examples

• •Headline: Elevate Your Everyday: Discover Artos Italian Design. Body: Experience the perfect blend of timeless Italian aesthetics and enduring quality. Artos faucets and shower systems bring affordable luxury and sophisticated style to your home. Explore a new dimension of water harmony. Call to Action: Shop the Collection.
• •Headline: Crafted for Life. Designed for You. Body: At Artos, we believe luxury should be lived in. Our meticulously engineered fixtures are hand-assembled in the USA, ensuring every detail reflects our commitment to quality, performance, and your unique style. Call to Action: Learn Our Story.
• •Headline: The Art of Water: Where Italian Inspiration Meets American Innovation. Body: Inspired by the rich design heritage of Italy and built with American know-how, Artos delivers showpiece plumbing fixtures that make exceptional design accessible. Transform your space with confidence. Call to Action: Find a Dealer Near You.
• •Headline: More Than a Fixture. It’s an Artos. Body: From the smooth turn of a handle to the flawless cascade of water, feel the Artos difference. We combine head-turning design with superb prices and dedicated support, making your dream bathroom or kitchen a reality. Call to Action: Get Expert Project Advice.
• •Headline: Lasting Beauty, Effortless Luxury. Body: Invest in style that endures. Artos fixtures are crafted for lasting performance and timeless appeal, backed by our commitment to quality and comprehensive warranties. Create a space you’ll love for years to come. Call to Action: Register Your Product.