Tono de Marca

Sophisticated, Personal, and Understated.

Valores de Marca

• •Artistic Integrity
• •Quality and Craftsmanship
• •Exclusivity and Uniqueness
• •Personal Expression

Mejores Prácticas

• •Prioritize "Show, Don't Tell": Instead of using buzzwords like "beautiful" or "amazing," describe the work with evocative and specific language. Focus on the materials, the artist's technique, and the feeling the art conveys.
• •Maintain the Artist's Voice: Center the brand narrative around Norm Yip. Use his story, his inspiration, and his background as an architect to build a consistent and authentic brand identity. The copy should feel like it's coming from a gallery that has a deep respect for its sole artist.
• •Use an Elevated Vocabulary: Employ sophisticated but accessible language. Words like "meticulous," "curated," "unparalleled," and "essence" align with the brand's current tone. Avoid overly casual phrases, emojis, or aggressive calls-to-action ("Buy Now!").
• •Embrace Minimalism in Copy: Just as the website design is clean and uncluttered, the copy should be concise and impactful. Allow the high-quality images of the artwork to do most of the talking. Use white space effectively in text layouts to create a feeling of calm and focus.
• •Create a Content Hierarchy: Differentiate the tone slightly for different product tiers. The language for the exclusive, limited-edition prints can be more formal and reverent, highlighting craftsmanship and scarcity. The copy for the open-edition prints and posters can be slightly more accessible, focusing on how the art can "brighten any space" for a wider audience, including students and new collectors.

Percepción Social

Due to the lack of reviews, social media presence, or news mentions, Art Orijin has a minimal, almost non-existent, public social perception. It operates as a private gallery in a digital space. The perception is controlled entirely by the brand's own website. For a potential customer, the brand would likely be perceived as niche, exclusive, and perhaps new or undiscovered. The lack of social proof could be a barrier for some, while for others, it might enhance the sense of discovering a hidden gem.

Ejemplos de Copy

• •The Intersection of Architecture and Art. Discover the exclusive prints of Norm Yip.
• •Meticulously produced in our studio, this limited edition print is a testament to true craftsmanship. Printed on archival-quality paper, each piece is signed and numbered by the artist, Norm Yip. A statement of quiet elegance for the discerning collector.
• •Subject: More than an image: A new, personal project. Art comes from life. We are pleased to share "FLUXE 01," a new zine by Norm Yip. This intimate collection of photography, writing, and collage was born from a personal journey of care and memory. It's a different way to experience the story behind the art. Explore it here.
• •Elevate Your Space. Fine art prints that blend precision, artistry, and personal vision. Welcome to the world of Art Orijin.
• •From architect to visual artist. Norm Yip's work is a study in structure, emotion, and heritage. Each print from Art Orijin is a piece of his unique journey. #ArtOrijin #NormYip #FineArtPrints