Brand Tone

Direct and Commercial, Expressive and Diverse, Informal and Approachable, Innovative (for Solartees)

Brand Values

• •Self-Expression
• •Variety and Choice
• •Experience/Heritage (via Art Brands)
• •Customer Service
• •Innovation (Solartees™ line)

Best Practices

• •Highlight Variety & Expression: Consistently emphasize the wide range of designs and the ability for customers to express themselves. Use words like "your style," "your statement," "unique," "diverse."
• •Maintain an Approachable, Slightly Informal Voice: Especially for product descriptions that are humorous or casual. Avoid overly corporate or stiff language.
• •Be Clear and Direct in Calls to Action: Use straightforward CTAs like "Shop Now," "Explore Collection," "Discover Designs."
• •Segment Tone for Specific Collections (if applicable): While maintaining an overall approachable feel, slightly adjust the tone for different product lines. For instance, licensed automotive gear might have a slightly more "classic" or "powerful" feel, while humorous tees remain playful. The Solartees line should carry an innovative and exciting tone.
• •Leverage the "Art Brands" Heritage for Trust: Subtly weave in the experience and quality aspect stemming from Art Brands, especially if addressing quality concerns or differentiating from lower-quality print-on-demand sites.

Social Perception

Limited Public Profile, Functional E-commerce Site, Family-Oriented, General Positive Association with Art

Copy Examples

• •Speak Your Mind. Wear Your Statement. Shop [Artopia.com] for tees that tell your story.
• •From vintage Ford pride to laugh-out-loud graphics – find your next favorite hoodie at [Artopia.com]. Free US shipping on orders $75+!
• •Why be boring? Our fun designs let your personality shine. Explore thousands of unique t-shirts and gifts today!
• •Powered by 30 years of printing know-how, [Artopia.com] delivers quality apparel that lasts. See what's new!
• •Change up your style with Solartees™! UV-activated designs that come alive in the sun. Cool, right? Shop the collection exclusively at [Artopia.com].