Brand Tone

Empowering, encouraging, and aspirational, focusing on personal growth and achievement. It is also helpful and practical, offering clear guidance, with an aesthetic that is stylish and modern.

Brand Values

• •Productivity & Effectiveness
• •Intentional Living
• •Aesthetic & Quality
• •Simplicity
• •Empowerment

Best Practices

• •Use Empowering Verbs: Start sentences with action-oriented, positive verbs like "Achieve," "Conquer," "Design," "Transform," and "Empower" to reflect the brand's aspirational values.
• •Focus on Benefits, Not Just Features: Instead of just saying "undated 12-month planner," explain the benefit: "Organize your life on your own terms without feeling behind." Connect features like the "reversed planning system" to the benefit of making goals "easier than ever" to achieve.
• •Maintain a Clean & Modern Voice: Keep copy clear, concise, and sophisticated. Avoid overly casual slang or jargon to match the minimalist and professional aesthetic of the products.
• •Highlight the Duality of Style and Function: In every piece of copy, try to reinforce the core message that Artola planners are both beautiful and effective. Use phrases like "sleek design, intuitive layout" or "style meets functionality."
• •Speak Directly to the Customer's Pain Points: Acknowledge the feeling of being "overwhelmed" or "hectic" and position the planner as the direct solution, the "game-changer" that brings calm and control.

Social Perception

Customers perceive Artola Design Studio as a high-quality, trustworthy brand, seen as a "game-changer" for organization and productivity. It's praised for elegant design and functional layout, consistently delivering on promises and fostering a loyal customer base.

Copy Examples

• •Your future is built by what you do today. Take control of your week, define your priorities, and turn your biggest goals into daily actions. Our planner isn't just about scheduling—it's about designing a life you love. #ArtolaPlanner #GoalGetter #IntentionalLiving #Productivity
• •Stop Feeling Overwhelmed. Start Achieving. Tired of hectic schedules and forgotten goals? The Artola Planner is designed to bring clarity and focus to your life. With our unique system, you can break down your ambitions into simple, actionable steps. Stress less and achieve more. Shop now for 15% off your first order.
• •Plan, Organize, & Live Intentionally. The tools you need to build your best life.
• •From chaos to clarity in 10 minutes. My secret to a productive week! ✨ #DigitalPlanning #PlannerAddict #GetOrganized #ArtolaPlanner
• •Build habits that last. Our integrated monthly and weekly habit trackers help you stay consistent and make real progress on your goals. The perfect planner for creating lasting change. #HabitTracker #ProductivityHacks #PlannerLove