Brand Tone

Authentic & Heritage-Focused, Artistic & Passionate, Elegant & Refined, Trustworthy & Customer-Centric, Respectful

Brand Values

• •Heritage Preservation
• •Artistic Excellence & Craftsmanship
• •Authenticity
• •Customer Satisfaction
• •Innovation within Tradition
• •Legacy

Best Practices

• •Emphasize Heritage and Lineage: Always weave in the rich history of Thewa art (400 years, Pratapgarh origin) and the Rajsoni family's generational involvement, especially mentioning Raghav Rajsoni and his father, Padma Shri Mahesh Rajsoni. This builds authenticity and trust.
• •Highlight "Handcrafted" and "Artistic Skill": Use words like "meticulous," "intricate," "handcrafted," "artisan," "unique," and "masterpiece" to convey the skill and dedication behind each piece. Explain the time-consuming nature of the process if space allows.
• •Maintain an Elegant and Respectful Voice: The language should be refined and appreciative of the art form. Avoid overly casual slang or overly aggressive sales tactics. The tone should mirror the sophistication of the jewelry itself.
• •Showcase Authenticity and Trust: Reassure customers of the genuineness of the Thewa art. Mentioning the 23k gold, traditional techniques, and the direct lineage of the artist reinforces this.
• •Incorporate Storytelling: Thewa motifs often depict stories, nature, or cultural scenes. Use copy to evoke these narratives and the cultural richness they represent, connecting the jewelry to a larger tradition and making it more than just an accessory.

Social Perception

Highly Regarded Craftsmanship, Trusted Source, Unique and Special, Associated with Royalty and Heritage, Personal and Approachable

Copy Examples

• •Headline: Own a Piece of History: The Enduring Elegance of Art of Thewa. Body: For over 400 years, the Rajsoni family has perfected the art of Thewa. Each handcrafted piece, a fusion of 23k gold and vibrant glass, tells a story of heritage and passion. Discover timeless jewelry, meticulously crafted by 6th generation artist Raghav Rajsoni.
• •Social Media Post: Where tradition meets contemporary grace. ✨ Experience the intricate beauty of authentic Thewa art, handcrafted by Raghav Rajsoni. Each design carries the legacy of generations, made uniquely for you. #ArtOfThewa #HandcraftedHeritage #ThewaJewellery #RaghavRajsoni #IndianArt
• •Product Description Snippet: This exquisite [Product Name] is more than just jewelry; it's a testament to centuries of Thewa artistry. Lovingly handcrafted by Raghav Rajsoni, it features [specific detail, e.g., 'a delicate peacock motif in 23k gold on deep emerald glass'], reflecting a legacy of passion and precision.
• •About Us Snippet: At Art of Thewa, we are custodians of a precious legacy. Raghav Rajsoni, son of the illustrious Padma Shri Mahesh Rajsoni, continues a 6th generation tradition, bringing authentic, handcrafted Thewa jewelry to those who cherish artistry and heritage. Every piece is a dialogue between the past and the present.
• •Email Subject: An Invitation to Timeless Beauty: Explore Art of Thewa by Raghav Rajsoni Email Body Snippet: Step into a world where intricate gold work and luminous glass tell tales of Rajasthani splendour. Art of Thewa by Raghav Rajsoni offers you more than adornment – it offers a piece of living history, handcrafted with devotion.