Brand Tone

Whimsical & Magical, Imaginative & Dreamlike, Artistic & Creative, Slightly Eerie/Dark (in a fantastical way), Approachable & Community-Oriented

Brand Values

• •Originality & Artistic Expression
• •Imagination & Escapism
• •Quality Craftsmanship
• •Connection with the "Imaginative Soul"
• •Empowerment through Art (subtle)

Best Practices

• •Embrace the "Otherworldly" Lexicon: Consistently use words and phrases that evoke magic, dreams, whimsy, and the fantastical (e.g., "realm," "ethereal," "enchant," "mystical," "lore," "glimpse," "wonder").
• •Speak to the "Imaginative Soul": Address your audience directly as fellow dreamers, explorers of the imagination, and those who see magic in the world. Use inclusive language that makes them feel part of a special community.
• •Balance Whimsy with Artistry: While the tone is magical, ensure the copy also reflects the artistic skill and quality behind the products. Mention the detail, the unique illustration style, and the care in creation.
• •Incorporate Storytelling (Even in Micro-Copy): Hint at the stories behind the art. Even a short product description can allude to a larger world or a deeper meaning, inviting the customer's own imagination to fill in the blanks.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy consistently matches the visual aesthetic of the artwork and products. The words should feel like a natural extension of the art itself—vibrant, detailed, and imbued with a sense of wonder.

Social Perception

Highly Positive Customer Feedback, Appreciation for Artistic Skill, Niche Appeal, Seen as a Source of Unique Items

Copy Examples

• •Unlock a fragment of another world. ✨ Our newest [Pin Name] enamel pin has materialized! Carry a touch of the mystical wherever you wander. Limited pieces available – dare to dream? #ArtOfTangmo #EnamelPin #FantasyArt #NewCollection #MagicalRealism
• •Escape the mundane. Adorn your life with art that whispers of forgotten lore and vibrant dreams. Explore the Art of Tangmo – your portal to the wonderfully whimsical. Shop now. [artoftangmo.com]
• •From digital dream to tangible magic. ✨ Watch the [Artwork Name] print come to life. Perfect for transforming your space into a sanctuary of imagination. What story does it tell you? #ArtProcess #FantasyIllustration #ArtOfTangmo #WallArt #DreamWorld @artoftangmo
• •Subject: A Little Magic, For a Little Less ✨ | Art of Tangmo Sale Inside! Hi [Customer Name], Ever feel like your world needs a sprinkle more wonder? For a limited time, find your own piece of the extraordinary in our [Sale Name] event. Select art prints, enchanting keychains, and more are waiting to bring a touch of Tangmo's realm to yours. Don't just decorate – enchant. [Link to Sale]
• •The [Product Name] Keychain: More than just a charm, it's a tiny talisman, a fragment of a dream captured in acrylic. Let this [describe design, e.g., 'ethereal spirit fox'] guard your keys and remind you of the magic that lies just beyond the veil of the everyday. Crafted with vibrant colors and a touch of the wonderfully eerie. #ArtOfTangmo #Keychain #UniqueAccessory #FantasyMerch