Brand Tone

Authentic, Passionate, Resilient, Industrial/Urban, Creative/Artistic, Approachable/Down-to-earth, Story-driven

Brand Values

• •Originality/Uniqueness
• •Heritage/Roots
• •Transformation/Reinvention
• •Craftsmanship/Skill
• •Passion/Dedication
• •Community
• •Resilience

Best Practices

• •Embrace Storytelling: Always look for the narrative. Whether it's the inspiration behind a piece, the history of the materials, or Tony's personal journey, stories create connection and reinforce authenticity.
• •Use Vivid, Evocative Language: Describe the art and its context using words that appeal to the senses and reflect its unique textures, themes (industrial, urban), and emotional impact. Words like "raw," "grit," "resilient," "transformed," "forged," "echoes" can be powerful.
• •Highlight Detroit Roots and Industrial Influence: Consistently weave in the connection to Detroit and the automotive/industrial heritage. This is a key differentiator and part of the brand's DNA.
• •Maintain an Authentic and Passionate Voice: Write as if Tony Roko is speaking directly to the audience – with genuine enthusiasm for his craft and his story. Avoid overly corporate or generic language.
• •Be Consistent Across All Platforms: While the format may change (e.g., Instagram caption vs. LinkedIn article), the core tone, values, and key messages should remain consistent, reinforcing the Art of Roko brand identity everywhere.

Social Perception

Respected Artist, Detroit Proud, Relatable Journey, High-Quality Art, Authentic Voice, Collector's Appeal

Copy Examples

• •From discarded remnants to a symphony of texture and tale. This latest piece, 'Motor City Echoes,' breathes new life into forgotten fragments of Detroit's soul. Each weld, every carefully chosen object, tells a story of resilience and reinvention. See the beauty in the reborn. #ArtOfRoko #TonyRoko #IndustrialImpressionism #FoundObjectArt #DetroitArt
• •Art of Roko isn't just about paint on canvas or metal on metal; it's about the relentless pursuit of vision. It's the echo of a Ford assembly line transformed into the stroke of a brush, the grit of Detroit reimagined into fine art. Tony Roko's journey is one of passion, a testament to the power of transformation and the enduring spirit of creation.
• •Join Tony Roko live as he unveils his latest collection, 'Urban Alchemy.' Experience the raw energy of Detroit forged into stunning visual narratives. More than just an exhibition, it's a conversation sparked by art that’s as resilient and authentic as the city that inspires it. Details and RSVP link in bio. #TonyRokoArt #DetroitEvents #ArtShow #IndustrialArt #MeetTheArtist
• •Own a piece of raw, industrial elegance. This 'Urban Landscape #7' print captures the dynamic spirit of Tony Roko's original work, bringing his signature Abstract Realism into your space. Printed on archival paper, it’s a lasting testament to the beauty found in unexpected places. Bring the soul of Detroit home. #ArtForSale #TonyRokoPrints #AbstractArt #DetroitDecor
• •Reflecting on the journey from clay modeling at Ford to completing this recent commission, 'The Innovator's Spirit.' It's a privilege to translate stories and visions into tangible art, blending industrial heritage with abstract expression. Every piece is a new challenge, a new narrative. #ArtOfRoko #CorporateArt #CommissionedArt #ArtisticJourney #IndustrialDesignAlumni