Brand Tone

Professional yet Accessible, Results-Oriented, Confident, Encouraging & Supportive

Brand Values

• •Quality
• •Efficacy/Performance
• •Accessibility/Ease of Use
• •Customer Empowerment
• •Value

Best Practices

• •Focus on the 'Why': Emphasize the benefits of airbrush makeup – flawless, long-lasting, professional finish.
• •Balance Professionalism with Simplicity: Use clear language, avoid jargon or explain it simply.
• •Show, Don't Just Tell: Use descriptive language to paint a picture of the results.
• •Maintain Confidence, Avoid Arrogance: Be confident but inviting and encouraging.
• •Be Authentic and Address Potential Concerns Subtly: Acknowledge ingredients and user experience.

Social Perception

Positive for Flawless Finish, Good Value for Beginners, Learning Curve Expected, Concerns for Certain Skin Types, Generally Trusted

Copy Examples

• •Headline: Unlock Your Flawless Finish. Professional Airbrush Results, Effortlessly at Home. Body: Tired of makeup that cakes and fades? The Art of Air system delivers a micro-fine mist of high-pigment foundation for a smooth, natural look that lasts all day. Perfect for beginners, powerful enough for pros. Get your 'magazine-cover' glow.
• •Headline: See the Difference High-Pigment Makes. Art of Air: True Color, Seamless Coverage. Body: What you see is what you get with Art of Air. Our expertly formulated, water-based cosmetics provide rich, vibrant color and customizable coverage to conceal imperfections without feeling heavy. Experience the art of air.
• •Headline: Your Complete Professional Airbrush Kit is Here. Everything You Need for a Radiant Complexion. Body: From primer to foundation, blush to bronzer, the Art of Air Ultimate Cosmetic Airbrush System includes it all. Achieve that coveted airbrushed look with ease and confidence. Step into your most radiant self.
• •Headline: Don't Just Cover, Perfect. Airbrush Your Way to Skin that Looks Naturally Flawless. Body: The Art of Air system allows you to build from sheer to full coverage, softening age spots, blemishes, and redness without settling into fine lines. It's your secret to a complexion that’s beautifully even and glowing.
• •Headline: Join the Airbrush Revolution. Easy to Learn, Impossible to Forget Results. Body: Intimidated by airbrushing? Don't be! Art of Air is designed for intuitive use, providing a gentle, even application every time. Discover how quick and easy achieving a professional, long-lasting makeup look can be.