Brand Tone

Appreciative & Passionate, Refined & Elegant, Informative & Storytelling, Authentic & Trustworthy, Customer-centric & Accessible

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Cultural Heritage
• •Supporting Artisans
• •Customer Satisfaction
• •Beauty & Inspiration
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document key aspects of your tone (e.g., vocabulary, sentence structure, level of formality) and core values. Ensure all writers and content creators refer to this guide.
• •Immerse in the Brand Story & Values: Ensure copywriters deeply understand Artociti's mission to promote Indian art and support artisans. This passion should naturally infuse the copy.
• •Use Evocative & Descriptive Language: Employ rich, sensory language that highlights the beauty, craftsmanship, and cultural significance of each piece. Instead of just "nice painting," use phrases like "vibrant hues that dance with ancient motifs."
• •Maintain Authenticity: Be genuine in your descriptions. If an item is handmade by a specific artisan community or represents a particular tradition, share that story accurately and respectfully.
• •Consistent Storytelling Across Platforms: Whether it's a product description, a blog post, or a social media update, weave in elements of the brand's narrative – the celebration of Indian heritage, the skill of the artisans, and the beauty of the art forms.

Social Perception

Positive: Artociti is generally perceived very positively by its customers. Customers appreciate the uniqueness, beauty, and craftsmanship of the items. The Artociti team is often described as helpful and responsive. Positive reviews build trust. Customers appreciate the connection to Indian culture and heritage. Growing reputation.

Copy Examples

• •Artociti: Where India's Soul Meets Your Home. Discover authentic, handcrafted treasures that tell a timeless story.
• •Witness the divine love of Radha and Krishna, exquisitely captured in this handcrafted 3D relief mural. Each detail, a testament to the artisan's devotion, brings spiritual elegance and timeless beauty to your sacred space.
• •Generations of skill, passion poured into every stroke. At Artociti, we're honored to bring the heart of Indian craftsmanship directly to you. Support our artisans, embrace authentic beauty. #Artociti #IndianArtisans #HandmadeHeritage #Craftsmanship
• •Immerse Yourself: New Arrivals That Whisper Tales of Tradition
• •Born from a passion for India's rich artistic tapestry, Artociti is more than a marketplace – it's a promise. A promise to cherish our heritage, empower our artisans, and bring you art that resonates with soul and story.