Brand Tone

Knowledgeable & Appreciative, Customer-centric & Trustworthy, Accessible & Value-oriented, Supportive of Artisans

Brand Values

• •Authenticity
• •Cultural Preservation
• •Customer Satisfaction
• •Value
• •Artistic Appreciation

Best Practices

• •Emphasize Authenticity and Craftsmanship: Consistently highlight that the artworks are handmade by skilled artisans and are genuine pieces of Indian heritage. Use terms like 'authentic,' 'handcrafted,' 'traditional,' and 'artisan-made'.
• •Educate and Inform: Share details about the different art styles (Mughal, Rajasthani, etc.), the stories depicted, and the cultural significance. This reinforces the brand's knowledge and passion.
• •Maintain a Customer-First Approach: Use language that is reassuring, supportive, and focused on customer satisfaction. Highlight guarantees, easy returns, secure shopping, and responsiveness to inquiries.
• •Clearly Articulate the Value Proposition: While emphasizing the art's intrinsic worth, also mention the fair pricing and value for customers, including benefits like free shipping.
• •If Diversifying Products, Create Sub-Brands or Clearer Differentiation: If ArtnIndia continues to sell non-art items, it's crucial to manage how these are presented. Ideally, these would be under a different brand name or clearly sectioned off to avoid confusing the core message about fine Indian art. The current approach of selling vastly different items under the same brand name across various platforms risks diluting the art-focused identity and potentially damaging its reputation if non-art products receive negative feedback. If keeping them under ArtnIndia, the copywriting for these items should still align with core values like quality and customer satisfaction, but visually and contextually separate them from the art.

Social Perception

Positive for Art Business; Potential Confusion with Diversified Products; Limited Mainstream Awareness

Copy Examples

• •Headline: Preserve Heritage, Possess Beauty: Authentic Indian Miniature Art. Body: Each stroke tells a story, each piece a timeless treasure. At ArtnIndia, we bring you genuine Indian miniature paintings, meticulously handcrafted by skilled artisans. Invest in authentic art and help sustain a vibrant cultural legacy. Explore our collection today.
• •Headline: From Ancient Courts to Your Walls: Exquisite Mughal & Rajasthani Paintings. Body: Journey through the opulent history of India with our curated collection. ArtnIndia offers authentic Mughal, Rajasthani, and Persian miniatures, selected for their exceptional beauty and craftsmanship. Discover fine art at prices that honor both the artist and the admirer. Free worldwide shipping.
• •Headline: More Than Art, It's a Legacy: Supporting Indian Artisans with Every Purchase. Body: For over 20 years, ArtnIndia has connected art lovers with the intricate beauty of Indian miniature paintings. We guarantee authenticity and work directly to support the talented artisans preserving these traditions. Your satisfaction is our priority.
• •Headline: The Detail is Divine: Discover Hand-Selected Indian Miniature Masterpieces. Body: Experience the breathtaking detail and vibrant narratives of authentic Indian miniature art. ArtnIndia offers a trusted source for collectors and enthusiasts alike, ensuring every piece is genuine and fairly priced. Explore centuries of artistry.
• •Headline: Your Portal to India's Artistic Soul: Guaranteed Authentic Miniatures. Body: ArtnIndia invites you to explore a world of intricate beauty and rich cultural heritage. We are dedicated to bringing you the finest Indian miniature paintings, ethically sourced and guaranteed authentic, all while providing exceptional customer care and value.