Brand Tone

Inspiring, Supportive, Enthusiastic, Community-Focused, Approachable & Friendly

Brand Values

• •Quality & Innovation
• •Creativity & Artistic Expression
• •Customer Empowerment & Support
• •Safety & Eco-Friendliness (for some products)
• •American Made

Best Practices

• •Embrace Enthusiasm: Use vibrant, positive language. Words like "magical," "brilliant," "stunning," "unleash," and "discover" can convey excitement.
• •Be Supportive and Empowering: Offer tips, guidance, and encouragement. Frame instructions and product benefits in a way that makes artists feel capable and confident. Use phrases like "easy to use," "perfect for beginners and experts alike."
• •Foster Community: Actively invite interaction. Ask questions, encourage sharing (using specific hashtags like #ArtNGlow, #DeeplyInspired), and celebrate customer creations.
• •Highlight Quality and Innovation (Subtly): Weave in the superior aspects of the products (e.g., "long-lasting glow," "crystal-clear finish," "UV resistant") without overly technical jargon, focusing on the benefit to the artist.
• •Stay Visually Inspired: Ensure copy complements the visual nature of the products. Use descriptive language that evokes the beauty and unique effects of glow-in-the-dark and resin art. Reference the "magic" and "inspiration."

Social Perception

Positive Reputation for Product Performance, Trusted by Artists & Crafters, Good Customer Service, Seen as an Innovator, Slightly Premium Pricing but Worth It

Copy Examples

• •Headline (Website/Social Media): Unleash a Universe of Color That Lasts! ✨ Discover Art 'N Glow's vibrant pigments and create your most brilliant work yet. #ArtNGlow #DeeplyInspired
• •Product Description (Epoxy Resin): Pour Your Heart Out! Our crystal-clear, artist-approved epoxy resin is self-leveling, low-odor, and designed for flawless results. From stunning jewelry to mesmerizing river tables, let your imagination flow. We’ve even got easy guides to get you started!
• •Social Media Post (User-Generated Content Feature): Look at this STUNNING creation by @[ArtistHandle] using our [Product Name]! We're so inspired by our amazing community. Tag your projects with #ArtNGlow for a chance to be featured and inspire others! Keep glowing! 🌟
• •Email Subject Line (New Product/Tutorial): Ready to Glow Up Your Next Project? New [Product/Tutorial] Inside!
• •Blog Post Intro: Ever wondered how to make your art truly unforgettable? At Art 'N Glow, we believe in the magic of that extra spark. Our glow powders aren't just bright; they're a promise of wonder, lasting long after the lights go out. Let’s explore how to add that luminous touch to your next masterpiece!