Brand Tone

Expert, Passionate, and Elegant

Brand Values

• •Heritage and Experience
• •Quality and Technicality
• •Artistic Expression
• •Community

Best Practices

• •Lead with Passion, Support with Expertise: Always start with the emotional, artistic aspect of dance. Use evocative and elegant language, then follow up with the technical benefits (e.g., 'Feel the music in a leotard designed for flawless lines').
• •Emphasize Heritage and Trust: Regularly mention the 'since 1983' legacy. This builds immediate credibility and differentiates the brand from competitors. Use phrases like 'Trusted by dancers for over 40 years' or 'Our legacy of expertise.'
• •Speak the Language of Dancers: Use correct terminology (e.g., pli , tendu, port de bras) naturally within the copy. This shows authenticity and signals that the brand is an insider in the dance world.
• •Maintain an Elegant and Clean Visual Identity: The tone is not just in words but also in presentation. Ensure that all communications from social media posts to emails use high-quality imagery that reflects the grace and artistry of dance. Keep layouts uncluttered and sophisticated.
• •Tell the Story Behind the Products: Instead of just listing features, explain how a product helps a dancer achieve their artistic goals. Frame products as tools for expression (e.g., 'These pointe shoes don't just support you; they help you tell your story on stage').

Social Perception

reliable and high-end specialist

Copy Examples

• •The Art of Elevation. Every leap is a story, every line a poem. For over 40 years, we've supported the moments that take your breath away. Discover the apparel that moves with your art. #ArtMouvement #Dancewear #Ballet #ArtistryInMotion
• •Elegance in Every Stitch. Designed for the dedicated artist, this leotard blends impeccable form with technical function. The microfiber fabric offers unparalleled comfort and freedom, allowing you to focus solely on your expression. A second skin for the studio and the stage.
• •Where Passion Meets Performance. From your first pli to your professional debut, Art Mouvement has been the trusted partner of dancers since 1983. Experience our expert-curated collection of the world's finest dancewear.
• •Subject: Curated for the Artist: The New Repetto Collection Has Arrived. Discover timeless elegance and superior craftsmanship. Shop the collection that dancers dream of.
• •More Than a Boutique. A Legacy. Since 1983, our heart has been in Bordeaux, but our passion for dance is worldwide. We are advisors, former dancers, and artists dedicated to providing the technical quality your art deserves. Welcome to Art Mouvement.