Brand Tone

Authentic & Cultural, Passionate & Enthusiastic, Vibrant & Joyful, Artisanal & Appreciative, Friendly & Approachable, Ethical & Respectful

Brand Values

• •Authenticity
• •Cultural Preservation
• •Fair Trade & Ethical Sourcing
• •Quality Craftsmanship
• •Customer Delight
• •Passion for Mexico
• •Sustainability

Best Practices

• •Always Emphasize Authenticity and Origin: Clearly state that products are handmade in Mexico by artisans. Use phrases like "Authentic Mexican," "Handcrafted in Mexico," "Made by Skilled Artisans."
• •Infuse Passion and Vibrancy: Use descriptive and evocative language that reflects the colorful and joyful nature of Mexican culture and the products. Words like "vibrant," "soulful," "joyful," "magical," "fiesta" can be used appropriately.
• •Highlight Ethical Values: Consistently mention fair trade practices and support for artisans. This reinforces trust and appeals to conscious consumers. Phrases like "Ethically Sourced," "Supporting Artisan Communities," "Fair Trade Guaranteed."
• •Tell a Story: Whether it’s about an artisan, the cultural significance of a product, or the founder's passion, storytelling creates a deeper connection with the audience.
• •Maintain a Friendly and Appreciative Tone: Especially in customer interactions, social media replies, and email communication. Express gratitude and share the joy of Mexican culture in a warm and approachable manner.

Social Perception

High-Quality & Beautiful Products, Authentic Mexican Goods, Excellent Customer Service, Fair and Ethical, Transformative Decorations, Reliable & Trustworthy, Celebration of Culture

Copy Examples

• •✨ Fresh from the artisan's hand to your home! ✨ Introducing our new collection of authentic Talavera pottery, bursting with vibrant colors and intricate patterns, each piece telling a story of Mexican heritage. Bring the soul of Mexico into your space and support fair trade craftsmanship. #ArtMexico #TalaveraPottery #MexicanDecor #HandmadeWithLove #EthicalHome
• •Honor tradition, celebrate life. 🏵️ Our exquisite, handcrafted Day of the Dead decorations are here to help you create a beautiful and meaningful ofrenda. From delicate papel picado to hand-painted sugar skulls, each piece is made with respect and passion by our artisan partners in Mexico. Shop now and bring the authentic spirit of Día de Muertos home. #DiaDeMuertos #ArtMexicoDecor #MexicanTradition #SugarSkulls #PapelPicado #SupportArtisans
• •ArtMexico: Weaving the Heart of Mexico into Your World. Discover unique, ethically sourced, handcrafted treasures that tell a story. Fair trade, authentic, and delivered with passion. [Shop Our Collections]
• •Meet Elena, the gifted artisan behind our stunning Otomi textiles. From her small village in the Sierra Madre mountains, Elena pours generations of skill and love into every stitch. By choosing ArtMexico, you're not just acquiring a beautiful piece; you're empowering artisans like Elena and keeping ancient traditions alive. Read Elena's story and see her collection: [Link to Blog/Product Page] #FairTrade #ArtisanMade #MexicanTextiles #CulturalHeritage
• •Transform your celebration into a vibrant fiesta with our authentic Papel Picado! 🎉 Each banner is meticulously hand-cut by skilled artisans in Mexico, a tradition passed down through generations. These delicate, yet joyful, paper flags dance in the slightest breeze, bringing an instant burst of color and Mexican soul to your wedding, party, or home decor. Choose from a rainbow of colors or classic white, and let the magic unfold. Made with love, ensuring fair pay for our talented craftspeople. #PapelPicado #MexicanFiesta #WeddingDecor #Handmade #ArtMexico