Brand Tone

Sentimental and Heartfelt, Customer-centric and Appreciative, Quality-conscious and Trustworthy, Friendly and Approachable

Brand Values

• •Celebrating Memories
• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Environmental Responsibility

Best Practices

• •Always Lead with Emotion: Start by tapping into the sentimental value of the products. Use words that evoke feelings of love, nostalgia, joy, and connection. Focus on the "why" behind the purchase – the celebration of a moment or a person.
• •Emphasize Personalization and Uniqueness: Consistently highlight how each piece can be tailored to tell an individual's story. Use phrases like "uniquely yours," "tell your story," "custom-crafted," to reinforce this core offering.
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend, offering a heartfelt suggestion for a gift or a way to preserve a memory. Avoid overly formal or technical language.
• •Reiterate Quality and Trust: Subtly weave in mentions of high-quality materials, craftsmanship, and eco-friendly practices to build confidence. Back this up with guarantees where appropriate.
• •Focus on "Mementos" and "Memories": Continuously use keywords like "memento," "memory," "keepsake," "cherish," "celebrate" to stay true to the brand name and its core mission of preserving significant life events.

Social Perception

Customers perceive the brand as a way to create meaningful and emotional gifts that capture important memories. The custom nature of the products is highly valued.

Copy Examples

• •Facebook/Instagram Ad: "Hold onto those precious moments forever. ✨ Design a custom Star Map of your special night, or a Location Map of where your story began. Create a unique memento that speaks from the heart. Shop Artmementos – Your memories, beautifully crafted. #Artmementos #CustomGifts #StarMap #CherishedMemories #PersonalizedArt"
• •Product Description (for a Birth Poster): "Welcome your little one with a gift as unique as they are. Our personalized 1:1 Scale Birth Posters capture the exact height of your newborn, alongside their birth details and a heartfelt message from you. Crafted on premium, eco-friendly paper, it’s a timeless keepsake to celebrate life’s most precious beginning. Because every detail matters. #ArtmementosBaby #BirthPoster #NewbornGift #PersonalizedKeepsake #NurseryDecor"
• •Email to Newsletter Subscribers: "Dear [Customer Name], Life is a collection of beautiful moments. At Artmementos, we help you tell their stories. This week, explore our new Definition Poster designs – a stylish and heartfelt way to define what love, family, or that special inside joke truly means to you. Plus, enjoy 15% off your next order as a thank you for being part of our community. Create your memento today! Warmly, The Artmementos Team."
• •TikTok Video Script (Visuals: quick cuts of different poster designs being customized and happy customers receiving them): "Turn your favorite memories into art! 💖 Anniversary? 🌟 Graduation? 🎓 New baby? 👶 Artmementos helps you create personalized posters that tell YOUR unique story. Easy to design, eco-friendly, and a gift they’ll treasure forever. ✨ Link in bio to start creating! #Artmementos #MemoryKeepers #UniqueGift #PersonalizedDecor #GiftIdeas"
• •Website Homepage Headline/Banner: "Your Story. Our Art. Commemorate Life's Most Cherished Moments with Beautifully Personalized Wall Art. High Quality, Sustainably Made, Uniquely Yours."