Brand Tone

Engaging and Enthusiastic, Approachable and Inclusive, Cultural and Experiential, Friendly and Welcoming, Creative and Inspiring

Brand Values

• •Creativity and Self-Expression
• •Cultural Appreciation
• •Accessibility and Inclusivity
• •Customer Satisfaction and Experience
• •Joy and Well-being
• •Tangible Memories/Keepsakes

Best Practices

• •Emphasize Inclusivity: Always reiterate that no prior experience is needed and that the workshops are for everyone. Use phrases like "beginner-friendly," "all skill levels welcome," and "anyone can join."
• •Highlight the Experience: Focus on the entire cultural and creative journey, not just the end product. Mention the Turkish tea, the relaxing atmosphere, and the joy of creation.
• •Use Enthusiastic and Positive Language: Incorporate words that evoke excitement, creativity, and beauty, such as "dazzling," "radiant," "masterpiece," "unleash," "discover," "enchanting."
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Be welcoming, helpful, and encouraging in all communications, including social media captions, website copy, and customer service interactions.
• •Showcase Authenticity and Cultural Richness: Gently weave in the heritage of Turkish mosaic art, emphasizing the tradition and the unique cultural aspect of the experience. Use user-generated content (with permission) to show real people enjoying the process and their creations.

Social Perception

Positive and Highly Rated, Fun and Engaging Activity, Therapeutic and Relaxing, Beginner-Friendly, Good Value and Experience, Culturally Enriching

Copy Examples

• •Unleash your inner artist and craft a stunning Turkish mosaic lamp! No experience? No problem! Our friendly instructors will guide you every step of the way. Book your journey into light and color today!
• •Discover the timeless beauty of Turkish mosaic art. In just 2.5 hours, create a masterpiece that tells your story. Enjoy complimentary Turkish tea and delights as you design, craft, and connect. Your radiant lamp awaits!
• •Looking for a unique and relaxing escape? Join an Art Masterclass USA workshop! It's more than just art; it's a chance to unwind, create, and take home a beautiful, handcrafted memory. Perfect for all skill levels!
• •Light up your world with your own hands! Art Masterclass USA offers everything you need to create an exquisite mosaic lamp. Fun, friends, and a beautiful piece of art to cherish – what are you waiting for?
• •From ancient traditions to your modern home. Experience the magic of Turkish lamp making. We provide the tools, the tiles, and the know-how. You bring the creativity! Book a workshop or grab a DIY kit.