Brand Tone

Nostalgic, Evocative, Playful, Whimsical, Warm, Friendly, Culturally Celebratory

Brand Values

• •Cultural Connection & Heritage
• •Self-Care & Joy
• •Quality & Craftsmanship
• •Authenticity
• •Community & Connection

Best Practices

• •Embrace Storytelling: Weave the founder's story and the inspiration behind scents into your copy. Share customer stories and testimonials that highlight the emotional connection to the products.
• •Use Evocative Language: Employ sensory words that tap into nostalgia, comfort, and joy. Describe not just the scent, but the feeling or memory it evokes.
• •Maintain a Warm and Approachable Voice: Even when being playful, ensure the underlying tone is friendly and inviting. Address your audience directly and foster a sense of community.
• •Highlight Cultural Significance (Respectfully): When referencing cultural elements, do so with authenticity and respect. Explain the inspiration to educate and share the richness of the heritage.
• •Be Consistent Across Platforms, Adapt for Nuance: While the core tone should remain consistent, adapt the specific style for each platform. For example, TikTok can be more overtly playful and trend-driven, while email or website copy might be slightly more descriptive and evocative.

Social Perception

Positive, Appreciative, High Quality, Unique, Associated with Gifting, Engaging, Fun

Copy Examples

• •Headline: "Unlock a Memory. Light a Moment. ✨ Our Asian-inspired candles transport you back to the scents you love."
• •Social Media Post: "Remember grandma's kitchen? Our [Specific Food-Scented Candle, e.g., Pandan Cake] candle is like a warm hug from the past. What scent instantly takes you back? #ArtketGoods #NostalgicScents #AsianInspired #SelfCare"
• •Product Description Snippet (for a playful item like the Dumpling Candle): "Warning: May cause sudden cravings and uncontrollable smiles. Our Cute Dumpling Candle – all the dim sum joy, zero calories! 😉 #CuteCandles #WhimsicalDecor #ArtketGoods"
• •Email Subject Line: "Your Daily Dose of Joy & Nostalgia Awaits..."
• •Website Banner: "Crafted with Love, Inspired by Heritage. Discover unique gifts that tell a story. #AAPIowned #CulturalCelebration #HandmadeWithCare"