Brand Tone

Fun, Youthful, and Approachable

Brand Values

• •Self-Expression
• •Affordability
• •Joy and Positivity
• •Community
• •Quality

Best Practices

• •Embrace Casual and Conversational Language: Use contractions (e.g., "you're," "it's"), slang that resonates with a younger audience, and a friendly, approachable tone. Avoid overly formal or corporate jargon.
• •Incorporate Emojis and Visuals: Use emojis strategically in communications like emails and product descriptions to add personality and emotional context, reflecting the youthful and fun brand identity.
• •Focus on "You" and "Your": Center the copy around the customer. Talk about "your space," "your personality," and how the product will enhance "your life." This makes the message more personal and relatable.
• •Highlight Joy and Self-Expression: Consistently thread the values of positivity and individuality through all copy. Use words like "fun," "joy," "happy," "unique," and "personality" to reinforce the brand's core message.
• •Maintain a Consistent Voice Across All Platforms: Although no social media was found, should Artivo create accounts, the tone established on the website must carry over. This includes everything from product descriptions and emails to customer service responses and social media captions, ensuring a unified brand experience.

Social Perception

The public perception of Artivo is very positive among its customers. Reviews frequently praise the product quality, fast shipping, and the aesthetic appeal of the items. The brand is seen as a reliable source for "cute" and "unique" decor that adds personality to a room.

Copy Examples

• •Stuck in a decor rut? Time travel to a groovier time with our new Retro Rewind collage kit. These prints are bursting with peace, love, and psychedelic vibes to make your walls anything but boring. Get ready to turn your room into a vintage dreamscape.
• •Your walls are calling, and they're asking for a glow-up! ✨ For a limited time, get 20% off all poster prints and let your personality pop. Don't just decorate, make a statement. Your perfect print is waiting.
• •Don't let your laptop or water bottle live a naked life. Our new 'Aesthetic Feels' sticker pack is here to add a dose of cool to your everyday essentials. These waterproof, vinyl stickers are designed to stick with you through all your adventures.
• •Art should be fun. Art should be you. At Artivo, we're dedicated to bringing you wall art that's as unique as you are. Dive in and discover prints that speak to your soul (and your wallet).
• •We're Artivo, a small design studio in sunny Los Angeles with a big passion for wall art that brings pure joy. We believe everyone deserves to live in a space that feels like them, which is why we offer fun, affordable decor that’s all about self-expression. Let's make your walls happy!