Brand Tone

Authentic, Cultural & Story-Driven, Empowering & Supportive, Passionate & Vibrant, Approachable & Inclusive

Brand Values

• •Cultural Preservation
• •Artist Empowerment
• •Authenticity
• •Community & Connection
• •Storytelling

Best Practices

• •Emphasize the direct impact of purchases on Haitian artists' lives.
• •Use vibrant language to reflect the 'warmth, color, and energy' of Haiti.
• •Incorporate storytelling to connect the artwork with Haitian culture and heritage.
• •Maintain an approachable tone to invite a diverse audience to appreciate Haitian art.
• •Highlight the authenticity and originality of the artwork.

Social Perception

A niche platform championing Haitian artists, with a positive, socially conscious image due to the emphasis on supporting artists and community projects.

Copy Examples

• •Discover a collection of authentic works of art that capture the soul of Haiti.
• •Our artists are Haiti's storytellers, each brush revealing tales of courage, joy and culture.
• •Reconnect to your roots with Haitian art and transform your space.
• •Every purchase directly empowers Haitian artists.
• •Our 'Colors of the Soul' collection is a journey into the heart of Haitian creativity. Transform your space with authentic pieces that tell tales of courage, joy, and vibrant culture.